Journal of Marketing Research

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  Publication Venue For

  • Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand.  60:130-154. 2023
  • Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior 2022
  • The Effect of Information Disclosure on Industry Payments to Physicians.  58:115-140. 2021
  • The Effect of Links and Excerpts on Internet News Consumption.  57:395-421. 2020
  • The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited.  56:767-790. 2019
  • In god's hands: How reminders of god dampen the effectiveness of fear appeals.  55:119-131. 2018
  • TV viewing and advertising targeting.  55:99-118. 2018
  • Time preferences and mortgage choice.  54:415-429. 2017
  • Tipping the scale: The role of discriminability in conjoint analysis.  54:279-292. 2017
  • What are likes worth? A facebook page field experiment.  54:306-317. 2017
  • Choosing variety for joint consumption.  53:1019-1033. 2016
  • Consumer preferences for annuity attributes: Beyond net present value.  53:240-262. 2016
  • Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice.  53:1-17. 2016
  • How experience variety shapes postpurchase product evaluation.  53:77-90. 2016
  • Multitier Store Brands and Channel Profits.  52:754-767. 2015
  • Feeling love and doing more for distant others: Specific positive emotions differentially affect prosocial consumption.  52:657-673. 2015
  • Going public: How stock market listing changes firm innovation behavior.  52:694-709. 2015
  • Consumer neuroscience: Applications, challenges, and possible solutions.  52:427-435. 2015
  • Do firms endowed with greater strategic capability earn higher profits?.  52:325-336. 2015
  • Pressed for time? Goal conflict shapes how time is perceived, spent, and valued.  52:394-406. 2015
  • The budget contraction effect: How contracting budgets lead to less varied choice.  52:337-348. 2015
  • Money, time, and the stability of consumer preferences.  52:184-199. 2015
  • Contingent match incentives increase donations.  51:790-801. 2014
  • Surcharges plus unhealthy labels reduce demand for unhealthy menu items.  51:773-789. 2014
  • A Topical History of JMR.  51:84-91. 2014
  • JMR in Transition: Reflections on the 2006–2012 Period.  51:133-135. 2014
  • Let's be honest about the attraction effect.  51:520-525. 2014
  • Putting brands in their place: How a lack of control keeps brands contained.  50:365-377. 2013
  • Spotlights,floodlights,andthe magic number zero: Simple effects tests in moderated regression.  50:277-288. 2013
  • Determining consumers' discount rates with field studies.  49:822-841. 2012
  • How disgust enhances the effectiveness of fear appeals.  49:383-393. 2012
  • Suspicious minds: Exploring neural processes during exposure to deceptive advertising.  49:361-372. 2012
  • Are consumers too trusting? The effects of relationships with expert advisers.  48. 2011
  • How asking " who am i?" affects what consumers buy: The influence of self-discovery on consumption.  48:296-307. 2011
  • Winning the battle but losing the war: The psychology of debt management.  48. 2011
  • Do digital video recorders influence sales?.  47:998-1010. 2010
  • Forward buying by retailers.  47:90-102. 2010
  • Product variety, informative advertising, and price competition.  47:146-156. 2010
  • The long-term effect of marketing strategy on brand sales.  47:866-882. 2010
  • Discounting time and time discounting: Subjective time perception and intertemporal preferences.  46:543-556. 2009
  • Integrating neural and decision sciences: Convergence and constraints.  46:14-17. 2009
  • The role of spatial demand on outlet location and pricing.  46:260-278. 2009
  • Using fMRI to inform marketing research: Challenges and opportunities.  46:17-19. 2009
  • Customer Channel Migration.  45:60-76. 2008
  • Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice.  45:1-14. 2008
  • Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines.  45:261-279. 2008
  • Customer channel migration.  45:60-75. 2008
  • More ways to cheat: Expanding the scope of dishonesty.  45:650-653. 2008
  • The dishonesty of honest people: A theory of self-concept maintenance.  45:633-644. 2008
  • The value of sticky articles.  45:257-260. 2008
  • Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding.  44:14-20. 2007
  • Journal of Marketing Research in the New Competitive Journalistic Environment.  44:1-3. 2007
  • Consumer packaged goods in France: National brands, regional chains, and local branding.  44:14-20. 2007
  • Decisions by rules: The case of unwillingness to pay for beneficial delays.  44:142-152. 2007
  • How to attract customers by giving them the short end of the stick.  44:128-141. 2007
  • Journal of marketing research in the new competitive journalistic environment.  44:1-3. 2007
  • Product contagion: Changing consumer evaluations through physical contact with "disgusting" products.  44:272-283. 2007
  • The shopping momentum effect.  44:370-378. 2007
  • The periodicity of pricing.  43:477-493. 2006
  • Placebo effects of marketing actions: Consumers may get what they pay for.  42:383-393. 2005
  • Pricing of conspicuous goods: A competitive analysis of social effects.  42:30-42. 2005
  • Ruminating about placebo effects of marketing actions.  42:410-414. 2005
  • The better they are, the more they give: Trade promotions of consumer durables.  42:54-66. 2005
  • What has marketing learned from Richard Johnson?.  42:250-253. 2005
  • When do losses loom larger than gains?.  42:134-138. 2005
  • The dynamic effect of innovation on market structure.  41:166-183. 2004
  • Affect, framing, and persuasion.  40:54-64. 2003
  • E-customization.  40:131-145. 2003
  • Interfirm Cooperation and Customer Orientation.  40:421-436. 2003
  • The role of firm resources in returns to market deployment.  40:295-309. 2003
  • Remote purchase environments: The influence of return policy leniency on two-stage decision processes.  38:157-169. 2001
  • Subscale distance and item clustering effects in self-administered surveys: A new metric.  38:254-261. 2001
  • The effects of analyzing reasons for brand preferences: Disruption or reinforcement?.  37:318-330. 2000
  • Emotional Trade-Off Difficulty and Choice.  36:143-159. 1999
  • The Contingency Value of Complementary Capabilities in Product Development.  36:239-257. 1999
  • Emotional trade-off difficulty and choice.  36:143-159. 1999
  • The contingency value of complementary capabilities in product development.  36:239-257. 1999
  • The Long-Term Impact of Promotions on Consumer Stockpiling Behavior.  35:250-262. 1998
  • Market-Level Effects of Information: Competitive Responses and Consumer Dynamics.  35:82-98. 1998
  • Market-Level Effects of Information: Competitive Responses and Consumer Dynamics.  35:82-98. 1998
  • The long-term impact of promotions on consumer stockpiling behavior.  35:250-262. 1998
  • Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model.  34:322-334. 1997
  • The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice.  34:248-261. 1997
  • Pulling the Plug to Stop the New Product Drain.  34:164-176. 1997
  • The Impact of Organizational Memory on New Product Performance and Creativity.  34:91-106. 1997
  • Pulling the plug to stop the new product drain.  34:164-176. 1997
  • The impact of organizational memory on new product performance and creativity.  34:91-106. 1997
  • The long-term impact of promotion and advertising on consumer brand choice.  34:248-261. 1997
  • Using market-level data to understand promotion effects in a nonlinear model.  34:322-334. 1997
  • The Importance of Utility Balance in Efficient Choice Designs.  33:307-317. 1996
  • The importance of utility balance in efficient choice designs.  33:307-317. 1996
  • MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994).  31:U325-U325. 1994
  • Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective.  30:422-422. 1993
  • A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions.  30:7-7. 1993
  • The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research.  26:454-454. 1989
  • Knowledge Structure Differences between More Effective and Less Effective Salespeople.  25:81-81. 1988
  • Effects of Consumer Expectations on Information Processing in Selling Encounters.  23:346-346. 1986
  • Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand.  22:415-415. 1985
  • Marketing Decision Models.  20:452-452. 1983
  • A Regression Model for Market Segmentation Studies.  17:335-335. 1980
  • Cognitive Algebra in Multi-Attribute Attitude Models.  12:151-151. 1975