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Journal of the Academy of Marketing Science
Publication Venue For
Brand-generated social media content and its differential impact on loyalty program members
. 50:1071-1090.
2022
Celebrating marketing’s dirty word
. 44:562-564.
2016
General alliance experience, uncertainty, and marketing alliance governance mode choice
. 38:141-158.
2010
Confidence interval for the total advertising impact and its mean duration under Koyck models
. 19:333-340.
1991
