Journal of Consumer Research

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  Publication Venue For

  • Spending and Happiness: The Role of Perceived Financial Constraints.  49:373-388. 2022
  • Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption.  49:268-287. 2022
  • Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products.  49:154-174. 2022
  • The Preference for Moderation Scale.  47:831-854. 2021
  • Goal Conflict Encourages Work and Discourages Leisure.  47:716-736. 2021
  • Erratum: Wine for the table: Self-construal, group size, and choice for self and others (Journal of Consumer Research DOI: 10.1093/jcr/ucy082).  46:1125. 2020
  • Variety in Self-Expression Undermines Self-Continuity.  46:725-749. 2019
  • A Framework for Understanding Consumer Choices for Others.  46:407-434. 2019
  • Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others.  46:508-527. 2019
  • Does time of day affect variety-seeking?.  46:20-35. 2019
  • Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense.  45:1164-1193. 2019
  • When Being in a Positive Mood Increases Choice Deferral.  45:208-225. 2018
  • Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction.  44:991-1014. 2018
  • Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079.  44:1174. 2018
  • How goal specificity shapes motivation: A reference points perspective.  44:1033-1051. 2018
  • It's too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment.  44:651-672. 2017
  • MTurk character misrepresentation: Assessment and solutions.  44:211-230. 2017
  • Does variety among activities increase happiness?.  43:210-229. 2016
  • The hidden cost of personal quantification.  42:967-984. 2016
  • "Paper or plastic?": How we pay influences post-transaction connection.  42:688-708. 2016
  • When brands reflect our ideal world: The values and brand preferences of consumers who support versus reject society’s dominant ideology.  42:76-92. 2015
  • Distinctively different: Exposure to multiple brands in low-elaboration settings.  40:973-992. 2014
  • Building bridges for an interconnected field of consumer research.  40. 2014
  • Goal pursuit, now and later: Temporal compatibility of different versus similar means.  39:1085-1099. 2013
  • Introduction: What are research curations?.  39:1-2. 2013
  • Space, time, and intertemporal preferences.  39:867-880. 2012
  • Promoting an environment of scientific integrity: Individual and community responsibilities.  39. 2012
  • The dynamic impact of variety among means on motivation.  38:1076-1092. 2012
  • The bad thing about good games: The relationship between close sporting events and game-day traffic fatalities.  38:611-621. 2011
  • Solidarity of purpose: Building an understanding of consumers through a community of scholars.  38. 2011
  • When your world must be defended: Choosing products to justify the system.  38:62-77. 2011
  • Smart subcategories: How assortment formats influence consumer learning and satisfaction.  37:159-175. 2010
  • I'll have what she's having: Effects of social influence and body type on the food choices of others.  36:915-926. 2010
  • Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision.  36:380-393. 2009
  • In search of homo economicus: Cognitive noise and the role of emotion in preference consistency.  36:173-187. 2009
  • The impact of add-on features on consumer product evaluations.  36:17-28. 2009
  • When does choice reveal preference? Moderators of heuristic versus goal-based choice.  36:137-147. 2009
  • The power of strangers: The effect of incidental consumer brand encounters on brand choice.  35:729-741. 2009
  • Using extremeness aversion to fight obesity: Policy implications of context dependent demand.  35:406-422. 2008
  • Nonconscious goals and consumer choice.  35:189-201. 2008
  • Automatic effects of brand exposure on motivated behavior: How Apple makes you "think different".  35:21-35. 2008
  • Editorial death to dichotomizing.  35. 2008
  • Of chameleons and consumption: The impact of mimicry on choice and preferences.  34:754-766. 2008
  • Consumer wait management strategies for negative service events: A coping approach.  34:635-648. 2008
  • Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction.  33:179-187. 2006
  • Debiasing insights from process tests.  33:131-138. 2006
  • Shopping goals, goal concreteness, and conditional promotions.  33:60-70. 2006
  • Self-construal, reference groups, and brand meaning.  32:378-389. 2005
  • Paradox and the consumption of authenticity through reality television.  32:284-296. 2005
  • Let us eat and drink, for tomorrow we shall die: Effects of mortality salience and self-esteem on self-regulation in consumer choice.  32:65-75. 2005
  • Altering experienced utility: The impact of story writing and self-referencing on preferences.  31:623-630. 2004
  • Subjective knowledge, search locations, and consumer choice.  31:673-680. 2004
  • The brand positivity effect: When evaluation confers preference.  31:643-651. 2004
  • The effect of analyzing reasons on the stability of brand attitudes: A reconciliation of opposing predictions.  31:705-711. 2004
  • When consumers do not recognize "benign" intention questions as persuasion attempts.  31:540-550. 2004
  • Understanding the effects of process-focused versus outcome-focused thought in response to advertising.  31:274-285. 2004
  • Does elaboration increase or decrease the effectiveness of negatively versus positively framed messages?.  31:199-208. 2004
  • Families and innovative consumer behavior: A triadic analysis of sibling and parental influence.  31:78-86. 2004
  • The rationalizing effects of cognitive load on emotion-based trade-off avoidance.  31:63-77. 2004
  • How Much Do You Like it? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments.  30:464-472. 2003
  • Consumer Health under the Scope.  29:152-158. 2002
  • Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood.  29:57-69. 2002
  • Improving parameter estimates and model prediction by aggregate customization in choice experiments.  28:273-283. 2001
  • Nonconscious and contaminative effects of hypothetical questions on subsequent decision making.  28:224-238. 2001
  • Consumer response to stockouts.  27:249-266. 2000
  • Controlling the information flow: Effects on consumers' decision making and preferences.  27:233-248. 2000
  • Focusing on the forgone: How value can appear so different to buyers and sellers.  27:360-370. 2000
  • Sequential choice in group settings: Taking the road less traveled and less enjoyed.  27:279-290. 2000
  • The impact of anticipating satisfaction on consumer choice.  27:202-216. 2000
  • Avoidance or vigilance? The psychology of false-positive test results.  26:242-259. 1999
  • The effect of discount frequency and depth on consumer price judgments.  26:99-114. 1999
  • Choosing to avoid: Coping with negatively emotion-laden consumer decisions.  24:409-433. 1998
  • Constructive consumer choice processes.  25:187-217. 1998
  • Product category familiarity and preference construction.  24:459-468. 1998
  • Cognitive effort, affect, and choice.  24:147-158. 1997
  • Factors affecting the impact of negatively and positively framed ad messages.  24:285-294. 1997
  • Mental budgeting and consumer decisions.  23:40-52. 1996
  • The effect of measuring intent on brand-level purchase behavior.  23:1-11. 1996
  • The price of safety.  23:12-25. 1996
  • A Model of Perceived Risk and Intended Risk-Handling Activity.  21:119-119. 1994
  • A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability.  20:208-208. 1993
  • A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?.  20:111-111. 1993
  • Adapting Cutoffs to the Choice Environment: The Effects of Attribute Correlation and Reliability.  18:346-346. 1991
  • Assessing Biases in Measuring Decision Effectiveness and Information Overload.  15:504-504. 1989
  • The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research.  15:325-325. 1988
  • The Relationship between Prior Brand Knowledge and Information Acquisition Order.  14:566-566. 1988
  • The Power of Feelings in Understanding Advertising Effects.  14:421-421. 1987
  • Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers.  14:141-141. 1987
  • Effects of Quality and Quantity of Information on Decision Effectiveness.  14:200-200. 1987
  • Ad Reactions over Time: Capturing Changes in the Real World.  13:114-114. 1986
  • Nutrition Information in the Supermarket.  13:48-48. 1986
  • Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns.  13:38-38. 1986
  • Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects.  10:31-31. 1983
  • The Information Processing of Pictures in Print Advertisements.  10:45-45. 1983
  • Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis.  9:90-90. 1982
  • Consumer Search and Public Policy.  8:11-11. 1981
  • Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis.  7:234-234. 1980
  • Information Format and Choice Task Effects in Decision Making.  6:141-141. 1979
  • Assessing Communication Effects on Energy Conservation.  5:82-82. 1978
  • The Effects of Consumer Education on Consumer Product Safety Behavior.  5:30-30. 1978
  • Attitude Change or Attitude Formation? An Unanswered Question.  4:271-271. 1978
  • Constructive Processes in Consumer Choice.  4:75-75. 1977
  • Effects of Information Presentation Format on Consumer Information Acquisition Strategies.  3:233-233. 1977
  • Issues in Designing Consumer Information Environments.  2:169-169. 1975
  • Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity.  1:1-1. 1975