International Journal of Research in Marketing
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Publication Venue For
- Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference. 36:306-324. 2019
- Too much of a good thing? Consumer response to strategic changes in brand image. 36:264-280. 2019
- Quality mental model convergence and business performance. 33:155-171. 2016
- Reflections on the replication corner: In praise of conceptual replications. 32:333-342. 2015
- The influence of gender and self-monitoring on the products consumers choose for joint consumption. 32:398-407. 2015
- Bolstering and restoring feelings of competence via the IKEA effect. 29:363-369. 2012
- A simple mechanism to incentive-align conjoint experiments. 27:25-32. 2010
- Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. 21:219-240. 2004
- Assessing long-term promotional influences on market structure. 15:89-107. 1998
- Expert systems in marketing. 8:1-3. 1991
- The Brand Manager's Assistant: A knowledge-based system approach to brand management. 8:51-73. 1991