Journal of Public Policy & Marketing
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Publication Venue For
- Celebrate Good Times: How Celebrations Increase Perceived Social Support. 42:115-132. 2023
- Commentary: Brand Activism in a Political World. 39:388-392. 2020
- Metric and scale design as choice architecture tools. 33:108-125. 2014
- Consumer misunderstanding of credit card use. 32:66-81. 2013
- Prone to progress: Using personality to identify supporters of innovative social entrepreneurship. 31:129-141. 2012
- Consumption effects of bundling: Consumer perceptions, firm actions, and public policy implications. 29:170-188. 2010
- Repeated-adherence protection model: "I'm ok, and it's a hassle". 25:79-89. 2006
- Eras III and IV: My reflections. 24:146-149. 2005
- Only the illusion of possible collusion? Cheap talk and similar goals: Some experimental evidence. 20:27-37. 2001
- Characteristics and beliefs associated with probable pathological gambling: A pilot study with implications for the national gambling impact and policy commission. 17:147-160. 1998
- A quasi experiment to assess the consumer and informational determinants of nutrition information processing activities: The case of the nutrition labeling and education act. 15:28-44. 1996
- COGNITIVE CONSIDERATIONS IN DESIGNING EFFECTIVE LABELS FOR PRESENTING RISK INFORMATION. 5:1-28. 1986