Marketing Letters
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Publication Venue For
- Reaching for rigor and relevance: better marketing research for a better world. 34:1-12. 2023
- Understanding effect sizes in consumer psychology 2023
- How can machine learning aid behavioral marketing research?. 31:361-370. 2020
- Soul and machine (learning). 31:393-404. 2020
- The past, present, and future of customer management. 31:125-136. 2020
- The past, present, and future of innovation research. 31:187-198. 2020
- Consuming together (versus separately) makes the heart grow fonder. 30:27-43. 2019
- Advancing consumer neuroscience 2014
- Advancing consumer neuroscience. 25:257-267. 2014
- A reflection on analytical work in marketing: Three points of consensus. 23:381-389. 2012
- Behavioral models of managerial decision-making. 23:405-421. 2012
- Beyond nudges: Tools of a choice architecture. 23:487-504. 2012
- Decision neuroscience and consumer decision making. 23:473-485. 2012
- Marketing modeling reality and the realities of marketing modeling. 21:317-333. 2010
- Erratum: Towards a brain-to-society systems model of individual choice (Market Lett (2008) 19 (323-336) DOI:10.1007/s11002-008-9057-y). 20:105-106. 2009
- A theoretical framework for goal-based choice and for prescriptive analysis. 19:241-254. 2008
- Experiments on strategic choices and markets. 19:417-429. 2008
- Measuring long-run marketing effects and their implications for long-run marketing decisions. 19:367-382. 2008
- Reinforcement versus balance response in sequential choice. 19:229-239. 2008
- Towards a brain-to-society systems model of individual choice. 19:323-336. 2008
- Adjusting choice models to better predict market behavior. 16:197-208. 2005
- Choice models and customer relationship management. 16:279-291. 2005
- Decision neuroscience. 16:375-386. 2005
- Decision strategy and structure in households: A "groups" perspective. 16:387-399. 2005
- Incorporating behavioral anomalies in strategic models. 16:361-373. 2005
- Theory-driven choice models. 16:225-237. 2005
- Choice and the Internet: From Clickstream to Research Stream. 13:245-258. 2002
- High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations. 13:259-268. 2002
- Market Segmentation Research: Beyond Within and Across Group Differences. 13:233-243. 2002
- Non-Conscious Influences on Consumer Choice. 13:269-279. 2002
- On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths. 12:259-269. 2001
- Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics. 11:103-116. 2000
- Recurrent Marketing Decisions: Decision Complexity, Decision Focus, and Firm Performance. 11:283-297. 2000
- Agents to the Rescue?. 10:285-300. 1999
- Dynamic influences on individual choice behavior. 8:349-360. 1997
- Examining medical decision making from a marketing perspective. 8:361-375. 1997
- Thinking about values in prospect and retrospect: Maximizing experienced utility. 8:323-334. 1997
- Playing the role of buyer and seller: The mental accounting of trade-ins. 6:101-110. 1995
- Introduction. 5:309-310. 1994
- Salesforce compensation plans: An individual-level analysis. 5:117-130. 1994
- Differentiation via the marketing mix. 3:343-356. 1992
- The practical know-how of selling: Differences in knowledge content between more-effective and less-effective performers. 2:367-378. 1991
- Brand experience as a moderator of the negative impact of promotions. 2:35-45. 1991
- Consumer and managerial goals in assortment choice and design 2014
- How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention 2008
- Psychology, behavioral economics, and public policy 2005