Journal of Marketing

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  Publication Venue For

  • Factors Affecting Trust in Market Research Relationships.  57:81-101. 1993
  • Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads.  55:32-53. 1991
  • A Framework for Evaluating Consumer Information Regulation.  45:11-21. 1981
  • Judgment Based Marketing Decision Models: Problems and Possible Solutions.  45:13-23. 1981