Journal of Advertising Research

• 

  Publication Venue For

  • The Management and Use of Advertising Research.  29:11-18. 1989
  • The Importance of Personal Trust in the Use of Research.  28:16-24. 1988
  • Information Sources of Durable Goods.  13:138-143. 1973
  • Another Look at A.I.D..  11:23-28. 1971