Advertising as Topic

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  Subject Areas on Research

  • "Before and after" diet advertisements escalate weight stigma. 
  • A Plan for Academic Biobank Solvency-Leveraging Resources and Applying Business Processes to Improve Sustainability. 
  • A point-of-sale communications campaign to provide consumers safety information on drug-dietary supplement interactions: a pilot study. 
  • Actions necessary to prevent childhood obesity: creating the climate for change. 
  • Albumin industry launches global promotion. 
  • Are 'competitive foods' sold at school making our children fat? 
  • Arrow's concept of the health care consumer: a forty-year retrospective. 
  • Awareness of the Food and Drug Administration's Bad Ad Program and Education Regarding Pharmaceutical Advertising: A National Survey of Prescribers in Ambulatory Care Settings. 
  • Birth planning propaganda, incentives and peer pressure. 
  • Body shape ideals across gender, sexual orientation, socioeconomic status, race, and age in personal advertisements. 
  • Breakfast cereal industry pledges to self-regulate advertising to youth: will they improve the marketing landscape? 
  • Can we measure encoded exposure? Validation evidence from a national campaign. 
  • Changes in food advertisements during 'prime-time' television from 1991 to 2006 in the UK and Canada. 
  • Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising. 
  • Direct-to-consumer advertising of pharmaceuticals. 
  • Documenting the rationale and psychometric characteristics of patient reported outcomes for labeling and promotional claims: the PRO Evidence Dossier. 
  • Economic content in medical journal advertisements for medical devices and prescription drugs. 
  • Editorial comment--Advertising strategies to increase the public knowledge of the warning signs of stroke. 
  • Effects of advertisements on smokers' interest in trying e-cigarettes: the roles of product comparison and visual cues. 
  • Environmental influences on eating and physical activity. 
  • Evidence that gendered wording in job advertisements exists and sustains gender inequality. 
  • Examining the nutritional quality of breakfast cereals marketed to children. 
  • Factors influencing food choices of adolescents: findings from focus-group discussions with adolescents. 
  • Food advertisements during children's Saturday morning television programming: are they consistent with dietary recommendations? 
  • Food advertising during children's television in Canada and the UK. 
  • Food and beverage brands that market to children and adolescents on the internet: a content analysis of branded web sites. 
  • Food and nutrition in Canadian "prime time" television commercials. 
  • Free speech and snake oil. 
  • How direct-to-consumer television advertising for osteoarthritis drugs affects physicians' prescribing behavior. 
  • If brands are built over years, why are they managed over quarters? 
  • Impact of direct-to-consumer predictive genomic testing on risk perception and worry among patients receiving routine care in a preventive health clinic. 
  • Impacts of the Master Settlement Agreement on the tobacco industry. 
  • Individual and environmental influences on adolescent eating behaviors. 
  • Individual differences in striatum activity to food commercials predict weight gain in adolescents. 
  • Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs. 
  • Influence of product placement in children's movies on children's snack choices. 
  • Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites. 
  • Interpersonal communication as an indirect pathway for the effect of antismoking media content on smoking cessation. 
  • Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. 
  • Minimal brain dysfunction and methylphenidate. 
  • Neuromarketing: the hope and hype of neuroimaging in business. 
  • Neurosurgical workforce trends in the United States. 
  • Nine out of 10 food advertisements shown during Saturday morning children's television programming are for foods high in fat, sodium, or added sugars, or low in nutrients. 
  • Note on "Strangers in Paradise," or telling it like it isn't. 
  • Nutrition-related claims on children's cereals: what do they mean to parents and do they influence willingness to buy? 
  • Nutritional quality of foods marketed to children in Honduras. 
  • Olanzapine on trial. 
  • Personal responsibility and control over our bodies: when expectation exceeds reality. 
  • Physician subsidies for tobacco advertising. 
  • Potential Policy Approaches to Address Diet-Related Diseases. 
  • Pricing and promotion effects on low-fat vending snack purchases: the CHIPS Study. 
  • Priming effects of television food advertising on eating behavior. 
  • Recruitment and retention of healthy minority women into community-based longitudinal research. 
  • Recruitment of African-American pre-adolescent girls into an obesity prevention trial: the GEMS pilot studies. 
  • Redefining "child-directed advertising" to reduce unhealthy television food advertising. 
  • Relation of obesity to neural activation in response to food commercials. 
  • Relationship of pharmaceutical promotion to antidepressant switching and adherence: a retrospective cohort study. 
  • Reply to Solnick. 
  • Response of the food and beverage industry to the obesity threat. 
  • Rhesus macaques form preferences for brand logos through sex and social status based advertising. 
  • Science priorities. Inappropriate use and portrayal of chimpanzees. 
  • Stelazine advertisement "dismays" readers. 
  • The food industry and self-regulation: standards to promote success and to avoid public health failures. 
  • The hidden persuaders: subtle advertising in radiation oncology. 
  • The prime time diet: a content analysis of eating behavior and food messages in television program content and commercials. 
  • The team physician: ethics and enterprise. 
  • The use of sports references in marketing of food and beverage products in supermarkets. 
  • Three rear ends on the beach. Debating the ethics of medical advertising. 
  • Tobacco promotion and susceptibility to tobacco use among adolescents aged 12 through 17 years in a nationally representative sample. 
  • UK: price-based promotions target poor. 
  • Welcome to ordinary? Marketing better boys. 
  • Willingness to participate in clinical trials among patients of Chinese heritage: a meta-synthesis. 
  • You can always pop a pill. 
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  Keywords of People

  • Attarian, David Edward, Professor of Orthopaedic Surgery, Orthopaedics
  • Clements III, Dennis Alfred, Professor Emeritus of Pediatrics, School of Nursing