Social Marketing

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  Subject Areas on Research

  • A crisis in the marketplace: how food marketing contributes to childhood obesity and what can be done. 
  • A school-based, peer leadership physical activity intervention for 6th graders: feasibility and results of a pilot study. 
  • An internet-based weight loss intervention initiated by a newspaper. 
  • Are 'competitive foods' sold at school making our children fat? 
  • Assessing (audience) construction hazards: depiction of audience as a variable for comparison of health interventions. 
  • Can we measure encoded exposure? Validation evidence from a national campaign. 
  • Continued progress in the prevention of nail gun injuries among apprentice carpenters: what will it take to see wider spread injury reductions? 
  • Editorial comment--Advertising strategies to increase the public knowledge of the warning signs of stroke. 
  • Effects of communicating social comparison information on risk perceptions for colorectal cancer. 
  • Effects of the Office of National Drug Control Policy's Marijuana Initiative Campaign on high-sensation-seeking adolescents. 
  • Government intervention and the nation's diet: the slippery slope of inaction. 
  • How U.S. children's hospitals use social media: A mixed methods study. 
  • Image Gently 5 years later: what goals remain to be accomplished in radiation protection for children? 
  • Image gently, step lightly: increasing radiation dose awareness in pediatric interventions through an international social marketing campaign. 
  • Influence of a tobacco-free hospital campus policy on smoking status of hospital employees. 
  • Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs. 
  • Manipulating perceptions of colorectal cancer threat: implications for screening intentions and behaviors. 
  • Marketing foods to children and adolescents: licensed characters and other promotions on packaged foods in the supermarket. 
  • Marketing public health through older adult volunteering: Experience Corps as a social marketing intervention. 
  • Nutrition policy research that can lead to reduced childhood obesity in the U.S. 
  • Overcoming recruitment challenges in palliative care clinical trials. 
  • Piloting improved cookstoves in India. 
  • Piloting the Affordable Medicines Facility-malaria: what will success look like? 
  • Predicting intentions versus predicting behaviors: domestic violence prevention from a theory of reasoned action perspective. 
  • Promoting community practitioners' use of evidence-based approaches to increase breast cancer screening. 
  • Recruitment of African-American pre-adolescent girls into an obesity prevention trial: the GEMS pilot studies. 
  • Reducing sugary drink consumption: New York City's approach. 
  • Schools and obesity prevention: creating school environments and policies to promote healthy eating and physical activity. 
  • Social marketing of water and sanitation products: a systematic review of peer-reviewed literature. 
  • The chronicling of obesity: growing awareness of its social, economic, and political contexts. 
  • The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities. 
  • The perils of ignoring history: Big Tobacco played dirty and millions died. How similar is Big Food?