Marketing

• 

  Subject Areas on Research

  • "Call for prices": Strategic implications of raising consumers' costs 
  • "Let me talk to my manager": Haggling in a competitive environment 
  • "Paper or plastic?": How we pay influences post-transaction connection 
  • 1=2: When A Singular Experience Leads to Dissociated Evaluations 
  • Editorial --The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World 
  • Invited Paper --A Keyword History of Marketing Science 
  • Structural Workshop Paper --Data Selection and Procurement 
  • Marketing Science —Growth and Evolution 
  • A Cautionary Tale of Purity, Labeling and Product Literacy in the Gluten-Free Market 
  • A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? 
  • A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions 
  • A Framework for Evaluating Consumer Information Regulation 
  • A Framework for Understanding Consumer Choices for Others 
  • A Look on the Cost Side: Market Share and the Competitive Environment 
  • A Market Share Theorem 
  • A Model of Consumer Information Search Behavior for New Automobiles 
  • A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability 
  • A Model of Perceived Risk and Intended Risk-Handling Activity 
  • A Regression Model for Market Segmentation Studies 
  • A Threshold Model of Attribute Satisfaction Decisions. 
  • A Topical History of JMR 
  • A comment on metacognitive experiences and consumer choice 
  • A customer relationship management roadmap: What is known, potential pitfalls, and where to go 
  • A dynamicmodel of sponsored search advertising 
  • A keyword history of Marketing Science 
  • A reflection on analytical work in marketing: Three points of consensus 
  • A simple mechanism to incentive-align conjoint experiments 
  • A strategic perspective on durable goods 
  • A theoretical framework for goal-based choice and for prescriptive analysis 
  • A “good” new brand — What happens when new brands try to stand out through corporate social responsibility 
  • Acknowledging 2012 marketing science contributors 
  • Acknowledging 2013 marketing science contributions 
  • Acknowledging 2014 marketing science contributions 
  • Activating values to stimulate organic food purchases: can advertisements increase pro-environmental intentions? 
  • Ad Reactions over Time: Capturing Changes in the Real World 
  • Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference 
  • Adapting Cutoffs to the Choice Environment: The Effects of Attribute Correlation and Reliability 
  • Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis 
  • Additional Considerations When Evaluating Internet Marketing Accuracy. 
  • Adjusting choice models to better predict market behavior 
  • Advancing consumer neuroscience 
  • Advancing consumer neuroscience 
  • Affect, framing, and persuasion 
  • Affirmative Disclosure In Home Purchasing 
  • Affluent Investors and Mutual Fund Purchases 
  • Agents to the Rescue? 
  • Aggregate versus product-specific pricing: Implications for franchise and traditional channels 
  • Aha over Haha: Brands benefit more from being clever than from being funny 
  • Allowing consumers to bundle themselves: The profitability of family plans 
  • Altering experienced utility: The impact of story writing and self-referencing on preferences 
  • An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support 
  • An industry equilibrium analysis of downstream vertical integration 
  • An industry equilibrium analysis of downstream vertical integration: Twenty-five years later 
  • Another Look at A.I.D. 
  • Appraising the appraisal-tendency framework 
  • Are consumers too trusting? The effects of relationships with expert advisers 
  • Assessing Biases in Measuring Decision Effectiveness and Information Overload 
  • Assessing Communication Effects on Energy Conservation 
  • Assessing long-term promotional influences on market structure 
  • Athlete endorsements in food marketing. 
  • Attitude Change or Attitude Formation? An Unanswered Question 
  • Attitude Models Revisited: An Individual Level Analysis. 
  • Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics 
  • Auction fever: The effect of opponents and quasi-endowment on product valuations 
  • Autobiographical Memories, Affect, and Consumer Information Processing 
  • Autobiographical Memories, Affect, and Consumer Information Processing 
  • Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different" 
  • Automatic effects of brand exposure on motivated behavior: How Apple makes you "think different" 
  • Avoidance or vigilance? The psychology of false-positive test results 
  • Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices 
  • Behavioral Interventions to Increase Tax-Time Saving: Evidence from a National Randomized Trial 
  • Behavioral models of managerial decision-making 
  • Being there without being there: Gifts compensate for lack of in-person support 
  • Better Marketing for a Better World 
  • Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction 
  • Beyond nudges: Tools of a choice architecture 
  • Biased but efficient: An investigation of coordination facilitated by asymmetric dominance 
  • Blissful Insularity: When Brands are Judged in Isolation from Competitors 
  • Bolstering and restoring feelings of competence via the IKEA effect 
  • Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals 
  • Brand experience as a moderator of the negative impact of promotions 
  • Brand-generated social media content and its differential impact on loyalty program members 
  • Brands: The opiate of the nonreligious masses? 
  • Breakfast cereal industry pledges to self-regulate advertising to youth: will they improve the marketing landscape? 
  • Bridge, focus, attack, or stimulate: Retail category management strategies with a store brand 
  • Building brands 
  • Building bridges for an interconnected field of consumer research 
  • Buying, bidding, playing, or competing? Value assessment and decision dynamics in online auctions 
  • Can food be addictive? Public health and policy implications. 
  • Celebrating marketing’s dirty word 
  • Certolizumab pegol. 
  • Challenging the Boundaries of Marketing 
  • Channel Coordination Mechanisms for Customer Satisfaction 
  • Choice and the Internet: From Clickstream to Research Stream 
  • Choice models and customer relationship management 
  • Choosing to avoid: Coping with negatively emotion-laden consumer decisions 
  • Choosing variety for joint consumption 
  • Cognitive Algebra in Multi-Attribute Attitude Models 
  • Cognitive effort, affect, and choice 
  • Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction 
  • Collaborating to compete 
  • Collaborative product and market development: Theoretical implications and experimental evidence 
  • Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg 
  • Commentaries and reply to "unintended nutrition consequences: Firm responses to the nutrition labeling and education act" 
  • Commentaries on “An intervention-based abductive approach to generating testable theory” 
  • Commentaries on “Scale use and abuse: Toward best practices in the deployment of scales” 
  • Commentaries on “The case for qualitative research” 
  • Commentary on “Unobservable Effects and Business Performance: Do Fixed Effects Matter?” 
  • Comparison selection: An approach to the study of consumer judgment and choice 
  • Competing for low-end markets 
  • Competition in durable goods markets: The strategic consequences of leasing and selling 
  • Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels 
  • Confidence interval for the total advertising impact and its mean duration under Koyck models 
  • Conjoint Analysis Reliability: Empirical Findings 
  • Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging 
  • Constructing stable preferences: A look into dimensions of experience and their impact on preference stability 
  • Constructive Processes in Consumer Choice 
  • Constructive consumer choice processes 
  • Consumer Health under the Scope 
  • Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding 
  • Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising 
  • Consumer Search and Public Policy 
  • Consumer and managerial goals in assortment choice and design 
  • Consumer expectations concerning timing and depth of the next deal 
  • Consumer neuroscience: Applications, challenges, and possible solutions 
  • Consumer packaged goods in France: National brands, regional chains, and local branding 
  • Consumer preferences for annuity attributes: Beyond net present value 
  • Consumer response to stockouts 
  • Consumer wait management strategies for negative service events: A coping approach 
  • Consuming together (versus separately) makes the heart grow fonder 
  • Contempt under pressures: How reactance motivation shapes indulging in temptations 
  • Contingent match incentives increase donations 
  • Controlling the information flow: Effects on consumers' decision making and preferences 
  • Creating healthy food and eating environments: policy and environmental approaches. 
  • Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines 
  • Customer Channel Migration 
  • Customer channel migration 
  • Debiasing insights from process tests 
  • Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior 
  • Decision neuroscience 
  • Decision neuroscience and consumer decision making 
  • Decision strategy and structure in households: A "groups" perspective 
  • Decisions by rules: The case of unwillingness to pay for beneficial delays 
  • Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense 
  • Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood 
  • Determining consumers' discount rates with field studies 
  • Developing a National Research Agenda to Support Healthy Food Retail. 
  • Developing drugs for developing countries. 
  • Development and Piloting Testing of an Experimental Tobacco and Nicotine Product Marketplace. 
  • Differentiation via the marketing mix 
  • Direct-to-consumer advertising of prescription drugs: A strategic analysis 
  • Directions for judgment and decision making research based on comparison selection: Reply to Arkes, Johnson, and Kardes 
  • Discounting time and time discounting: Subjective time perception and intertemporal preferences 
  • Disentangling pioneering cost advantages and disadvantages 
  • Distinctively different: Exposure to multiple brands in low-elaboration settings 
  • Do digital video recorders influence sales? 
  • Do firms endowed with greater strategic capability earn higher profits? 
  • Does "Bait and Switch" really benefit consumers? 
  • Does "Bait and Switch" really benefit consumers? Advancing the discussion 
  • Does elaboration increase or decrease the effectiveness of negatively versus positively framed messages? 
  • Does time of day affect variety-seeking? 
  • Does variety among activities increase happiness? 
  • Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice 
  • Don't Count Calorie Labeling Out: Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices 
  • Dual distribution channels: The competition between rental agencies and dealers 
  • Durable Goods and Product Obsolescence 
  • Dynamic influences on individual choice behavior 
  • E-customization 
  • Economic return of clinical trials performed under the pediatric exclusivity program. 
  • Editorial death to dichotomizing 
  • Editorial--Marketing Science: Marketing and Science 
  • Editorial: Next Steps for Frontiers in Marketing Science 
  • Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework 
  • Effectiveness of state and federal government agreements with major credit card and shipping companies to block illegal Internet cigarette sales. 
  • Effects of Competitive Context and Information Provided on Price Elasticity 
  • Effects of Consumer Expectations on Information Processing in Selling Encounters 
  • Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers 
  • Effects of Information Presentation Format on Consumer Information Acquisition Strategies 
  • Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis 
  • Effects of Quality and Quantity of Information on Decision Effectiveness 
  • Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods 
  • Emerging adulthood and college-aged youth: an overlooked age for weight-related behavior change. 
  • Emotional Trade-Off Difficulty and Choice 
  • Emotional trade-off difficulty and choice 
  • Enabling the willing: Consumer rebates for durable goods 
  • Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads 
  • Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads 
  • Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079 
  • Erratum: Sustainable Pioneering Advantage? Profit Implications of Market Entry Order (Marketing Science (Summer 2003) 22:3 (371-392)) 
  • Erratum: Towards a brain-to-society systems model of individual choice (Market Lett (2008) 19 (323-336) DOI:10.1007/s11002-008-9057-y) 
  • Erratum: Wine for the table: Self-construal, group size, and choice for self and others (Journal of Consumer Research DOI: 10.1093/jcr/ucy082) 
  • Error in Judgmental Sales Forecasts: Theory and Experimental Results 
  • Estimating Response Rates for Different Market Segments from Questionnaire Data 
  • Estimating temporal trends in preferences measured by graded paired comparisons 
  • Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation 
  • Examining medical decision making from a marketing perspective 
  • Experiments on strategic choices and markets 
  • Experiments on strategic choices and markets 
  • Expert systems in marketing 
  • Exploiting Rank Ordered Choice Set Data Withing the Stochastic Utility Model 
  • Exploration of fairness in health services: a qualitative analysis. 
  • Exploring the Relationship Between the Markets for New and Used Durable Goods: The Case of Automobiles 
  • Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice 
  • Factors Affecting Trust in Market Research Relationships 
  • Factors affecting the impact of negatively and positively framed ad messages 
  • Families and innovative consumer behavior: A triadic analysis of sibling and parental influence 
  • Feeling love and doing more for distant others: Specific positive emotions differentially affect prosocial consumption 
  • Firm innovation and the ratchet effect among consumer packaged goods firms 
  • Fish is food--the FAO's fish price index. 
  • Fishing for Feelings? Hooking Viewers Helps! 
  • Focusing on the forgone: How value can appear so different to buyers and sellers 
  • Food and beverage brands that market to children and adolescents on the internet: a content analysis of branded web sites. 
  • Food pantry selection solutions: a randomized controlled trial in client-choice food pantries to nudge clients to targeted foods. 
  • Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand 
  • Forward buying by retailers 
  • From Slum Tourism to Smiley Selfies: The Role of Social Identity Strength in the Consumption of Morally Ambiguous Experiences 
  • From Vision to Reality: Lessons in Creating a Marketplace of Ideas 
  • From consumer information regulation to nutrition competition: A response 
  • From fear to loathing? How emotion influences the evaluation and early use of innovations 
  • From social to sale: The effects of firm-generated content in social media on customer behavior 
  • Future fantasies: A social change perspective of retailing in the 21st century 
  • General alliance experience, uncertainty, and marketing alliance governance mode choice 
  • Genetically Modified Salmon and Full Impact Assessment 
  • Genomic tests for ovarian cancer detection and management. 
  • Getting return on quality: Revenue expansion, cost reduction, or both? 
  • Goal Conflict Encourages Work and Discourages Leisure 
  • Goal pursuit, now and later: Temporal compatibility of different versus similar means 
  • Going public: How stock market listing changes firm innovation behavior 
  • Grassroots marketing in a global era: more lessons from BiDil. 
  • Guest editors-in-chief, guest associate editors, and ad hoc reviewers 
  • Hide and seek: Costly consumer privacy in a market with repeat purchases 
  • High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations 
  • Household vehicle consumption forecasts in the United States, 2000 to 2005 
  • How Counterfeits Infect Genuine Products: The Role of Moral Disgust 
  • How Much Do You Like it? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments 
  • How U.S. children's hospitals use social media: A mixed methods study. 
  • How asking " who am i?" affects what consumers buy: The influence of self-discovery on consumption 
  • How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention 
  • How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention 
  • How can machine learning aid behavioral marketing research? 
  • How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions 
  • How disgust enhances the effectiveness of fear appeals 
  • How experience variety shapes postpurchase product evaluation 
  • How goal specificity shapes motivation: A reference points perspective 
  • How to attract customers by giving them the short end of the stick 
  • I'll have what she's having: Effects of social influence and body type on the food choices of others 
  • Identifying Generalizable Effects of Strategic Actions on Firm Performance: The Case of Demand-Side Returns to R&D Spending 
  • Identifying neural signatures of tobacco retail outlet exposure: Preliminary validation of a "community neuroscience" paradigm. 
  • If You Are Going to Pay Within the Next 24 Hours, Press 1: Automatic Planning Prompt Reduces Credit Card Delinquency 
  • If brands are built over years, why are they managed over quarters? 
  • Impact of bundle type, price framing and familiarity on purchase intention for the bundle 
  • Impact of pediatric exclusivity on drug labeling and demonstrations of efficacy. 
  • Impacts of the Master Settlement Agreement on the tobacco industry. 
  • Improving parameter estimates and model prediction by aggregate customization in choice experiments 
  • In god's hands: How reminders of god dampen the effectiveness of fear appeals 
  • In search of homo economicus: Cognitive noise and the role of emotion in preference consistency 
  • Incorporating behavioral anomalies in strategic models 
  • Industry progress to market a healthful diet to American children and adolescents. 
  • Influence of licensed characters on children's taste and snack preferences. 
  • Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective 
  • Information Format and Choice Task Effects in Decision Making 
  • Information Processing Models of Consumer Behavior 
  • Information Sources of Durable Goods 
  • Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump 
  • Integrating neural and decision sciences: Convergence and constraints 
  • Interactions between pharmaceutical representatives and doctors in training. A thematic review. 
  • Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces 
  • Interfirm Cooperation and Customer Orientation 
  • Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites. 
  • Introducing Marketing Science Institute research priorities to Marketing Science 
  • Introduction 
  • Introduction to the special issue bridging behavioral decision theory and social psychology 
  • Introduction to the special section on the economic dimensions of advertising media audiences 
  • Introduction: What are research curations? 
  • Issues in Designing Consumer Information Environments 
  • It's too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment 
  • Item Nonresponse in Mail Surveys: Extent and Correlates 
  • JCP's First Methods Dialogue: A Coherent Philosophy of Science for Consumer Psychology 
  • JM as a Marketplace of Ideas 
  • JMR in Transition: Reflections on the 2006–2012 Period 
  • Journal of Consumer Psychology: Editorial note 
  • Journal of Marketing Research in the New Competitive Journalistic Environment 
  • Journal of marketing research in the new competitive journalistic environment 
  • Judgment Based Marketing Decision Models: Problems and Possible Solutions 
  • Just do it! Why committed consumers react negatively to assertive ads 
  • Keeping up with the Joneses: Analyzing the effect of income inequality on consumer borrowing 
  • Keyword management costs and “Broad Match” in sponsored search advertising 
  • Knowledge Structure Differences between More Effective and Less Effective Salespeople 
  • Knowledge Systems in Merchandising: Advertising Design 
  • Learning by Collaborative and Individual-Based Recommendation Agents 
  • Let us eat and drink, for tomorrow we shall die: Effects of mortality salience and self-esteem on self-regulation in consumer choice 
  • Let's be honest about the attraction effect 
  • License to Sin: The Liberating Role of Reporting Expectations 
  • License to Sin: The Liberating Role of Reporting Expectations 
  • Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products 
  • MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994) 
  • MTurk character misrepresentation: Assessment and solutions 
  • Managing advertising and promotion for long-run profitability 
  • Managing user-generated content: A dynamic rational expectations equilibrium approach 
  • Manufacturer allowances and retailer pass-through rates in a competitive environment 
  • Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects 
  • Market Roll-Out and Retailer Adoption for New Brands 
  • Market Segmentation Research: Beyond Within and Across Group Differences 
  • Market roll-out and retailer adoption for new brands 
  • Market-Level Effects of Information: Competitive Responses and Consumer Dynamics 
  • Market-Level Effects of Information: Competitive Responses and Consumer Dynamics 
  • Marketing Decision Models 
  • Marketing Food and Beverages to Youth Through Sports. 
  • Marketing Science replication and disclosure policy 
  • Marketing Science: A strategic review 
  • Marketing Science: Marketing and science 
  • Marketing Thinking and Doing 
  • Marketing alliances, firm networks, and firm value creation 
  • Marketing modeling reality and the realities of marketing modeling 
  • Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure 
  • Measuring long-run marketing effects and their implications for long-run marketing decisions 
  • Mechanisms to provide safe and effective drugs for children. 
  • Media platforms’ content provision strategies and sources of profits 
  • Median splits, Type II errors, and false-positive consumer psychology: Don't fight the power 
  • Memory Factors in Consumer Choice: A Review 
  • Mental budgeting and consumer decisions 
  • Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption 
  • Monetizing online marketplaces 
  • Money, time, and the stability of consumer preferences 
  • Moral Violations Reduce Oral Consumption. 
  • More ways to cheat: Expanding the scope of dishonesty 
  • Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity 
  • Multiple Tobacco Product Use Conceptual Framework: A 2021 Update on Evidence. 
  • Multiple messages to retain retailers: Signaling new product demand 
  • Multitier Store Brands and Channel Profits 
  • Multivariate Analysis of Differences in Buyer Decision Time 
  • Music downloads and the flip side of digital rights management 
  • Neighborhood environments: disparities in access to healthy foods in the U.S. 
  • Neuromarketing: the hope and hype of neuroimaging in business. 
  • New editorial structure for marketing science 
  • New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences 
  • Non-Conscious Influences on Consumer Choice 
  • Non-conscious influences on consumer choice 
  • Nonconscious Consumer Psychology 
  • Nonconscious and contaminative effects of hypothetical questions on subsequent decision making 
  • Nonconscious goals and consumer choice 
  • Note—Conjoint Reliability Measures 
  • Nutrition Information in the Supermarket 
  • Obesity: a public health approach. 
  • Of chameleons and consumption: The impact of mimicry on choice and preferences 
  • On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths 
  • Online auction demand 
  • Oppositional brand choice: Using brands to respond to relationship frustration 
  • Optimal admission and scholarship decisions: Choosing customized marketing offers to attract a desirable mix of customers 
  • Optimal close-to-home biases in asset allocation 
  • Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes 
  • Organizing for marketing excellence 
  • Ounces of prevention--the public policy case for taxes on sugared beverages. 
  • Our possessions, our selves: Domains of self-worth and the possession-self link 
  • PROGRAM INVOLVEMENT - ARE MODERATE LEVELS BEST FOR AD MEMORY AND ATTITUDE TOWARD THE AD 
  • Paradox and the consumption of authenticity through reality television 
  • People are experience goods: Improving online dating with virtual dates 
  • People of marketing science 
  • Perceived Price and Product Perceptual Variables 
  • Pioneering and Market Share: Is Entry Time Endogenous and Does it Matter? 
  • Placebo effects of marketing actions: Consumers may get what they pay for 
  • Playing the role of buyer and seller: The mental accounting of trade-ins 
  • Predicting Preferences on Experimental Bundles of Attributes: A Comparison of Models 
  • Predicting happiness: How normative feeling rules influence (and even reverse) durability bias 
  • Predicting support for restricting food marketing to youth. 
  • Preference construction and preference stability: Putting the pillow to rest 
  • Preference exploration and learning: The role of intensiveness and extensiveness of experience 
  • Prepurchase Information Seeking for New Cars and Major Household Appliances 
  • Pressed for time? Goal conflict shapes how time is perceived, spent, and valued 
  • Price differentiation and transparency in the global pharmaceutical marketplace. 
  • Pricing of conspicuous goods: A competitive analysis of social effects 
  • Pricing prototypical products 
  • Prior knowledge and complacency in new product learning 
  • Process Versus Outcome Thought Focus and Advertising 
  • Product Familiarity and the Expression of Preferences 
  • Product category familiarity and preference construction 
  • Product contagion: Changing consumer evaluations through physical contact with "disgusting" products 
  • Product quality in a distribution channel with inventory risk 
  • Product variety, informative advertising, and price competition 
  • Promoting an environment of scientific integrity: Individual and community responsibilities 
  • Psychological indicators of innovation adoption: Cross-classification based on need for cognition and need for change 
  • Psychological indicators of innovation adoption: Cross-classification based on need for cognition and need for change 
  • Psychology, behavioral economics, and public policy 
  • Pulling the Plug to Stop the New Product Drain 
  • Pulling the plug to stop the new product drain 
  • Putting brands in their place: How a lack of control keeps brands contained 
  • Quality mental model convergence and business performance 
  • Quality segmentation in spatial markets: When does cannibalization affect product line design? 
  • Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard 
  • Reaching for rigor and relevance: better marketing research for a better world 
  • Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses 
  • Reality Check: Infusing Ecological Value into Academic Marketing Research 
  • Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption 
  • Recurrent Marketing Decisions: Decision Complexity, Decision Focus, and Firm Performance 
  • Reflections on the replication corner: In praise of conceptual replications 
  • Reinforcement versus balance response in sequential choice 
  • Relating Brand and Customer Perspectives on Marketing Management 
  • Relation of Brand Choice to Purchase Frequency 
  • Relational Spending in Funerals: Caring for Others Loved and Lost 
  • Relationship Between Tobacco Retailers' Point-of-Sale Marketing and the Density of Same-Sex Couples, 97 U.S. Counties, 2012. 
  • Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations 
  • Remembrance: Joseph W. Newman (1918-2001) 
  • Remote purchase environments: The influence of return policy leniency on two-stage decision processes 
  • Rentals, Sales and Buybacks: Managing Secondary Distribution Channels 
  • Research Dialogue 
  • Retail outlet location decision maker – franchisor or franchisee? 
  • Revisiting the workshop on quantitative marketing and structural econometrics 
  • Risk and markets for ecosystem services. 
  • Ruminating about placebo effects of marketing actions 
  • Rust's and Staelin's comments on: "A structural model of sales force compensation dynamics: Estimation and field implementation" by Sanjog Misra and Harikesh Nair 
  • Salesforce Compensation Plans in Environments with Asymmetric Information 
  • Salesforce Compensation Plans: An Agency Theoretic Perspective 
  • Salesforce compensation plans: An individual-level analysis 
  • Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns 
  • Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future 
  • Secret consumer behaviors in close relationships 
  • Seeing Is Not Believing: Perceptions of Date Labels over Food and Attributes 
  • Self-construal, reference groups, and brand meaning 
  • Self-generated advertisements: Testimonials and the perils of consumer exaggeration 
  • Sensitivity of multiattribute decision models to alternative specifications of weighting parameters 
  • Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics 
  • Sequential choice in group settings: Taking the road less traveled and less enjoyed 
  • Shopping goals, goal concreteness, and conditional promotions 
  • Should we ask our Children about Sex, Drugs and Rock & Roll?: Potentially Harmful Effects of Asking Questions About Risky Behaviors. 
  • Situational Psychophysics and the Vending Machine Problem 
  • Size and share of customer wallet 
  • Smart subcategories: How assortment formats influence consumer learning and satisfaction 
  • Social Norms and the Price of Zero 
  • Social dollars in online communities: The effect of product, user, and network characteristics 
  • Solidarity of purpose: Building an understanding of consumers through a community of scholars 
  • Sophistication in research in marketing 
  • Soul and machine (learning) 
  • Space, time, and intertemporal preferences 
  • Special edition packaging and its negative effects on search and the shopping experience 
  • Spending and Happiness: The Role of Perceived Financial Constraints 
  • Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction 
  • Sports Sponsorships of Food and Nonalcoholic Beverages. 
  • Spotlights,floodlights,andthe magic number zero: Simple effects tests in moderated regression 
  • Stereotyping, affiliation, and self-stereotyping of underrepresented groups in the sales force 
  • Strategic Decentralization and Channel Coordination 
  • Strategic firm commitments and rewards for customer relationship management in online retailing 
  • Structural workshop paper data selection and procurement 
  • Stuck in the past: Why managers persist with new product failures 
  • Subjective knowledge, search locations, and consumer choice 
  • Subscale Distance and Item Clustering Effects in Surveys: A New Metric 
  • Subscale distance and item clustering effects in self-administered surveys: A new metric 
  • Surcharges plus unhealthy labels reduce demand for unhealthy menu items 
  • Surprising adaptivity to set size changes in multi-attribute repeated choice tasks 
  • Suspicious minds: Exploring neural processes during exposure to deceptive advertising 
  • Sustainable Pioneering Advantage? Profit Implications of Market Entry Order 
  • TV viewing and advertising targeting 
  • The 'Sydney Principles' for reducing the commercial promotion of foods and beverages to children. 
  • The Appeal of Buying Black 
  • The Brand Manager's Assistant: A knowledge-based system approach to brand management 
  • The Brand Positivity Effect: When Evaluation Confers Preference 
  • The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited 
  • The Choice Process for Graduate Business Schools 
  • The Contingency Value of Complementary Capabilities in Product Development 
  • The Convergence of Planning and Execution: Improvisation in New Product Development 
  • The Effect of Information Disclosure on Industry Payments to Physicians 
  • The Effect of Links and Excerpts on Internet News Consumption 
  • The Effectiveness of Alternative Elicitation Procedures in Predicting Choice 
  • The Effects Of Analysing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions 
  • The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research 
  • The Effects of Consumer Characteristics and Stimulus Characteristics on Nutrition Information Utilization 
  • The Effects of Consumer Education on Consumer Product Safety Behavior 
  • The Effects of Sampling Variation on Sales Forecasts for New Consumer Products 
  • The Extent to Which Inferential Beliefs Affect Product Evaluations 
  • The Feeling of Not Knowing It All 
  • The IKEA effect: When labor leads to love 
  • The IRI marketing data set 
  • The Impact of Feelings on Ad-Based Affect and Cognition 
  • The Impact of Organizational Memory on New Product Performance and Creativity 
  • The Importance of Personal Trust in the Use of Research 
  • The Importance of Utility Balance in Efficient Choice Designs 
  • The Information Processing of Coordinated Media Campaigns 
  • The Information Processing of Coordinated Media Campaigns 
  • The Information Processing of Pictures in Print Advertisements 
  • The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice 
  • The Long-Term Impact of Promotions on Consumer Stockpiling Behavior 
  • The Management and Use of Advertising Research 
  • The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior? 
  • The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior? 
  • The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work 
  • The Power of Feelings in Understanding Advertising Effects 
  • The Preference for Moderation Scale 
  • The Relationship between Prior Brand Knowledge and Information Acquisition Order 
  • The Role of Marketing 
  • The Society for Clinical Trials opposes US legislation to permit marketing of unproven medical therapies for seriously ill patients. 
  • The Structure of Consumer Choice Processes 
  • The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research 
  • The View from Bob Lusch’s Shoulders 
  • The acquisition and utilization of information in new product alliances: A strength-of-ties perspective 
  • The bad thing about good games: The relationship between close sporting events and game-day traffic fatalities 
  • The better they are, the more they give: Trade promotions of consumer durables 
  • The brand positivity effect: When evaluation confers preference 
  • The bright side and dark side of embedded ties in business-to-business innovation 
  • The budget contraction effect: How contracting budgets lead to less varied choice 
  • The cognitive processes underlying false beliefs 
  • The company that you keep: When to buy a Competitor's keyword 
  • The contingency value of complementary capabilities in product development 
  • The convergence of planning and execution: Improvisation in new product development 
  • The dishonesty of honest people: A theory of self-concept maintenance 
  • The dissociation between monetary assessment and predicted utility 
  • The dynamic effect of discounting on sales: Empirical analysis and normative pricing implications 
  • The dynamic effect of innovation on market structure 
  • The dynamic impact of variety among means on motivation 
  • The dynamics of consumer behavior: A goal systemic perspective 
  • The effect of a data breach announcement on customer behavior: Evidence from a multichannel retailer 
  • The effect of analyzing reasons on the stability of brand attitudes: A reconciliation of opposing predictions 
  • The effect of discount frequency and depth on consumer price judgments 
  • The effect of measuring intent on brand-level purchase behavior 
  • The effect of standardized information on firm survival and marketing strategies 
  • The effect of voice quality on ad efficacy 
  • The effects of analyzing reasons for brand preferences: Disruption or reinforcement? 
  • The effects of competition on assisted reproductive technology outcomes. 
  • The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma. 
  • The effects of research design and incentives upon response rates to questionnaires 
  • The efficacy of green package cues for mainstream versus niche brands: How mainstream green brands can suffer at the shelf 
  • The hidden cost of personal quantification 
  • The impact of add-on features on consumer product evaluations 
  • The impact of anticipating satisfaction on consumer choice 
  • The impact of manufacturer coupon use in the statin market. 
  • The impact of market competition on search advertising 
  • The impact of organizational memory on new product performance and creativity 
  • The importance of utility balance in efficient choice designs 
  • The influence of gender and self-monitoring on the products consumers choose for joint consumption 
  • The long-term effect of marketing strategy on brand sales 
  • The long-term impact of promotion and advertising on consumer brand choice 
  • The long-term impact of promotions on consumer stockpiling behavior 
  • The marketing of dissolvable tobacco: social science and public policy research needs. 
  • The past, present, and future of customer management 
  • The past, present, and future of innovation research 
  • The path to customer centricity 
  • The periodicity of pricing 
  • The power of strangers: The effect of incidental consumer brand encounters on brand choice 
  • The practical know-how of selling: Differences in knowledge content between more-effective and less-effective performers 
  • The preference for scarcity: A developmental and comparative perspective 
  • The price of safety 
  • The quality double whammy 
  • The rationalizing effects of cognitive load on emotion-based trade-off avoidance 
  • The researcher as a consumer of scientific publications: How do name-ordering conventions affect inferences about contribution credits? 
  • The role of conscious awareness in consumer behavior 
  • The role of firm resources in returns to market deployment 
  • The role of marketing 
  • The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment 
  • The role of spatial demand on outlet location and pricing 
  • The science-to-practice initiative: Getting new marketing science thinking into the real world 
  • The shopping momentum effect 
  • The strategic role of exchange promotions 
  • The success of marketing management support systems 
  • The unpredictable audience: An exploratory analysis of forecasting error for new prime-time network television programs 
  • The value of sticky articles 
  • Theory-Driven Choice Models 
  • Theory-driven choice models 
  • Thinking about values in prospect and retrospect: Maximizing experienced utility 
  • Time preferences and mortgage choice 
  • Tipping the scale: The role of discriminability in conjoint analysis 
  • Too much of a good thing? Consumer response to strategic changes in brand image 
  • Toward a Statistics for Consumer Decision Net Models. 
  • Towards a Brain-to-Society Systems Model of Individual Choice 
  • Towards a brain-to-society systems model of individual choice 
  • Towards a brain-to-society systems model of individual choice 
  • Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation 
  • Trading up: A strategic analysis of reference group effects 
  • Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit 
  • Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results 
  • Understanding Managers' Strategic Decision Making Process 
  • Understanding effect sizes in consumer psychology 
  • Understanding emotional reactions for negative services: The impact of efficacy beliefs and stage in process 
  • Understanding the effects of process-focused versus outcome-focused thought in response to advertising 
  • Unintended nutrition consequences: Firm responses to the nutrition labeling and education act 
  • United States stock market performance and acute myocardial infarction rates in 2008-2009 (from the Duke Databank for Cardiovascular Disease). 
  • Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches 
  • Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model 
  • Using extremeness aversion to fight obesity: Policy implications of context dependent demand 
  • Using fMRI to inform marketing research: Challenges and opportunities 
  • Using market-level data to understand promotion effects in a nonlinear model 
  • Variety in Self-Expression Undermines Self-Continuity 
  • Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand 
  • Vertical strategic interaction: Implications for channel pricing strategy 
  • Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision 
  • What Should You Do When Your Competitors Send in the Clones? 
  • What are likes worth? A facebook page field experiment 
  • What has marketing learned from Richard Johnson? 
  • What is a free customer worth? Armchair calculations of nonpaying customers' value can lead to flawed strategies. 
  • What is quality? An integrative framework of processes and states 
  • What makes you click?-mate preferences in online dating 
  • When Being in a Positive Mood Increases Choice Deferral 
  • When Consumers Don't Recognize "Benign" Intentions Questions as Persuasion Attempts 
  • When brands reflect our ideal world: The values and brand preferences of consumers who support versus reject society’s dominant ideology 
  • When consumers care about being treated fairly: The interaction of relationship norms and fairness norms 
  • When consumers do not recognize "benign" intention questions as persuasion attempts 
  • When do losses loom larger than gains? 
  • When does choice reveal preference? Moderators of heuristic versus goal-based choice 
  • When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products 
  • When old is gold: The role of business longevity in risky situations 
  • When your world must be defended: Choosing products to justify the system 
  • While parents might not want to, researchers really should ask questions about risky behaviors 
  • Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others 
  • Wine online: Search costs affect competition on price, quality, and distribution 
  • Winning the battle but losing the war: The psychology of debt management 
  • Yes, we have no bananas: Consumer responses to restoration of freedom 
  • Yes, we have no bananas: Consumer responses to restoration of freedom 
  • You Are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands 
  • Zero as a special price: The true value of free products 
  • Zooming in on choice: How do consumers search for cameras online? 
  • bootstrapping of data and decisions 
  • covariation assessment by consumers 
  • “Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior 
• 

  Keywords of People

  • Berchuck, Andrew, James M. Ingram Distinguished Professor of Gynecologic Oncology, Obstetrics and Gynecology, Gynecologic Oncology
  • O'Connor, Christopher Michael, Adjunct Professor in the Department of Medicine, Medicine, Clinical Pharmacology
  • Reeves, Martha, Professor of the Practice of Sociology, Sociology