Bass Connections Faculty Team Member. Using Neuroscience to Optimize Digital Health Interventions across Adulthood. 2018 - 2019
Primary Theme: Brain & Society
Most people know that being more physically active is good for them, but many still don’t do it. While clinical trials have demonstrated the efficacy of exercise programs for enhancing cognition and well-being in older age, a persistent challenge is how to motivate aging adults to engage in physical activity in their daily lives. Recent neuroscientific and psychological research shows that motivation changes with age. Older adults are more motivated by social rewards and pay more attention to and better remember positively-framed messages relative to negatively-framed ones. Thus, positively-framed social rewards may provide critical incentives for aging adults to engage in physical activity.
Service Performed By
Bass Connections Faculty Team Member
Service or Event Name
Using Neuroscience to Optimize Digital Health Interventions across Adulthood