Field of genes: an investigation of sports-related genetic testing.
Publication
, Journal Article
Wagner, JK; Royal, CD
Published in: Journal of personalized medicine
September 2012
Sports-related genetic testing is a sector of the diverse direct-to-consumer (DTC) industry that has not yet been examined thoroughly by academic scholars. A systematic search was used to identify companies in this sector and content analysis of online information was performed. More than a dozen companies were identified. Marketing practices observed generally did not target parents for child testing, and marketing images were mild compared to images used in popular media. Information was provided at a high reading level (industry-wide Flesh-Kincaid Grade Levels > 11). While ~75% of companies provide privacy policies and terms of service prior to purchase and ~40% provide scientific citations for their tests.
Duke Scholars
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Published In
Journal of personalized medicine
DOI
EISSN
2075-4426
ISSN
2075-4426
Publication Date
September 2012
Volume
2
Issue
3
Start / End Page
119 / 137
Related Subject Headings
- 3214 Pharmacology and pharmaceutical sciences
- 3206 Medical biotechnology
- 3205 Medical biochemistry and metabolomics
Citation
APA
Chicago
ICMJE
MLA
NLM
Wagner, J. K., & Royal, C. D. (2012). Field of genes: an investigation of sports-related genetic testing. Journal of Personalized Medicine, 2(3), 119–137. https://doi.org/10.3390/jpm2030119
Wagner, Jennifer K., and Charmaine D. Royal. “Field of genes: an investigation of sports-related genetic testing.” Journal of Personalized Medicine 2, no. 3 (September 2012): 119–37. https://doi.org/10.3390/jpm2030119.
Wagner JK, Royal CD. Field of genes: an investigation of sports-related genetic testing. Journal of personalized medicine. 2012 Sep;2(3):119–37.
Wagner, Jennifer K., and Charmaine D. Royal. “Field of genes: an investigation of sports-related genetic testing.” Journal of Personalized Medicine, vol. 2, no. 3, Sept. 2012, pp. 119–37. Epmc, doi:10.3390/jpm2030119.
Wagner JK, Royal CD. Field of genes: an investigation of sports-related genetic testing. Journal of personalized medicine. 2012 Sep;2(3):119–137.
Published In
Journal of personalized medicine
DOI
EISSN
2075-4426
ISSN
2075-4426
Publication Date
September 2012
Volume
2
Issue
3
Start / End Page
119 / 137
Related Subject Headings
- 3214 Pharmacology and pharmaceutical sciences
- 3206 Medical biotechnology
- 3205 Medical biochemistry and metabolomics