Vocal fry may undermine the success of young women in the labor market.

Published

Journal Article

Vocal fry is speech that is low pitched and creaky sounding, and is increasingly common among young American females. Some argue that vocal fry enhances speaker labor market perceptions while others argue that vocal fry is perceived negatively and can damage job prospects. In a large national sample of American adults we find that vocal fry is interpreted negatively. Relative to a normal speaking voice, young adult female voices exhibiting vocal fry are perceived as less competent, less educated, less trustworthy, less attractive, and less hirable. The negative perceptions of vocal fry are stronger for female voices relative to male voices. These results suggest that young American females should avoid using vocal fry speech in order to maximize labor market opportunities.

Full Text

Duke Authors

Cited Authors

  • Anderson, RC; Klofstad, CA; Mayew, WJ; Venkatachalam, M

Published Date

  • January 2014

Published In

Volume / Issue

  • 9 / 5

Start / End Page

  • e97506 -

PubMed ID

  • 24870387

Pubmed Central ID

  • 24870387

Electronic International Standard Serial Number (EISSN)

  • 1932-6203

International Standard Serial Number (ISSN)

  • 1932-6203

Digital Object Identifier (DOI)

  • 10.1371/journal.pone.0097506

Language

  • eng