Mergers in two-sided markets: An application to the Canadian newspaper industry


Journal Article

In this paper, we study mergers in two-sided industries and, in particular, the effects of mergers in the newspaper industry. We present a model which shows that mergers in two-sided markets may not necessarily lead to higher prices for either side of the market. We test our conclusions by examining a spate of mergers in the Canadian newspaper industry in the late 1990s. Specifically, we analyze prices for both circulation and advertising to try to understand the impact that these mergers had on consumer welfare. We find that greater concentration did not lead to higher prices for either newspaper subscribers or advertisers. © 2009 Wiley Periodicals, Inc.

Full Text

Duke Authors

Cited Authors

  • Chandra, A; Collard-Wexler, A

Published Date

  • December 1, 2009

Published In

Volume / Issue

  • 18 / 4

Start / End Page

  • 1045 - 1070

Electronic International Standard Serial Number (EISSN)

  • 1530-9134

International Standard Serial Number (ISSN)

  • 1058-6407

Digital Object Identifier (DOI)

  • 10.1111/j.1530-9134.2009.00237.x

Citation Source

  • Scopus