Experiments on racial priming in political campaigns

Journal Article (Journal Article)

Since the first half of the twentieth century, whites have become much more accepting of the principle of racial equality even as they have continued to endorse negative racial stereotypes about African-Americans. Some scholars argue that this ambivalence has been exploited by contemporary political elites who have learned to fashion subtle racial appeals that activate these latent attitudes without appearing to violate widely held norms of racial equality. This strategy has been dubbed racial priming. In this brief article, we summarize and evaluate the work in this area, with a particular emphasis on studies that employ experimental research designs. Copyright © 2009 by Annual Reviews. All rights reserved.

Full Text

Duke Authors

Cited Authors

  • Hutchings, VL; Jardina, AE

Published Date

  • June 1, 2009

Published In

Volume / Issue

  • 12 /

Start / End Page

  • 397 - 402

International Standard Serial Number (ISSN)

  • 1094-2939

Digital Object Identifier (DOI)

  • 10.1146/annurev.polisci.12.060107.154208

Citation Source

  • Scopus