How behavioral economics can help to avoid 'The last mile problem' in whole genome sequencing.

Journal Article (Journal Article)

Failure to consider lessons from behavioral economics in the case of whole genome sequencing may cause us to run into the 'last mile problem' - the failure to integrate newly developed technology, on which billions of dollars have been invested, into society in a way that improves human behavior and decision-making.

Full Text

Duke Authors

Cited Authors

  • Blumenthal-Barby, JS; McGuire, AL; Green, RC; Ubel, PA

Published Date

  • January 22, 2015

Published In

Volume / Issue

  • 7 / 1

Start / End Page

  • 3 -

PubMed ID

  • 25614766

Pubmed Central ID

  • 25614766

Electronic International Standard Serial Number (EISSN)

  • 1756-994X

International Standard Serial Number (ISSN)

  • 1756-994X

Digital Object Identifier (DOI)

  • 10.1186/s13073-015-0132-8


  • eng