How behavioral economics can help to avoid 'The last mile problem' in whole genome sequencing.
Failure to consider lessons from behavioral economics in the case of whole genome sequencing may cause us to run into the 'last mile problem' - the failure to integrate newly developed technology, on which billions of dollars have been invested, into society in a way that improves human behavior and decision-making.
Blumenthal-Barby, JS; McGuire, AL; Green, RC; Ubel, PA
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