The effects of incidental brand exposure on consumption

Book Section

Duke Authors

Cited Authors

  • Chartrand, TL; Fitzsimons, G; Ferraro, R

Cited Editors

  • Schmitt, BH; Rogers, DL

Published Date

  • 2009

Book Title

  • Handbook on Brand and Experience Management

Start / End Page

  • 163 - 173

Published By

Place of Publication

  • Cheltenham, UK