Thinking about Relationship Theory

Published

Book Section

Duke Authors

Cited Authors

  • Edell, JA; Rose, J

Cited Editors

  • Peppers, D; Rogers, M

Published Date

  • 2004

Book Title

  • Managing Customer Relationships: A Strategic Framework

Start / End Page

  • 38 - 50

Published By

Place of Publication

  • Hoboken, NJ