Advertising Exposure, Memory and Choice
Advertising Interactions: A Route to Understanding Brand Equity
Publication
, Chapter
Edell, JA
1993
Duke Scholars
Publication Date
1993
Publisher
Lawrence Erlbaum Associates
Citation
APA
Chicago
ICMJE
MLA
NLM
Edell, J. A. (1993). Advertising Interactions: A Route to Understanding Brand Equity. In A. Mitchell (Ed.), Advertising Exposure, Memory and Choice. Hillsdale, NJ: Lawrence Erlbaum Associates.
Edell, J. A. “Advertising Interactions: A Route to Understanding Brand Equity.” In Advertising Exposure, Memory and Choice, edited by A. Mitchell. Hillsdale, NJ: Lawrence Erlbaum Associates, 1993.
Edell JA. Advertising Interactions: A Route to Understanding Brand Equity. In: Mitchell A, editor. Advertising Exposure, Memory and Choice. Hillsdale, NJ: Lawrence Erlbaum Associates; 1993.
Edell, J. A. “Advertising Interactions: A Route to Understanding Brand Equity.” Advertising Exposure, Memory and Choice, edited by A. Mitchell, Lawrence Erlbaum Associates, 1993.
Edell JA. Advertising Interactions: A Route to Understanding Brand Equity. In: Mitchell A, editor. Advertising Exposure, Memory and Choice. Hillsdale, NJ: Lawrence Erlbaum Associates; 1993.
Publication Date
1993
Publisher
Lawrence Erlbaum Associates