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Advertising Exposure, Memory and Choice

Advertising Interactions: A Route to Understanding Brand Equity

Publication ,  Chapter
Edell, JA
1993

Duke Scholars

Publication Date

1993

Publisher

Lawrence Erlbaum Associates
 

Citation

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Edell, J. A. (1993). Advertising Interactions: A Route to Understanding Brand Equity. In A. Mitchell (Ed.), Advertising Exposure, Memory and Choice. Hillsdale, NJ: Lawrence Erlbaum Associates.
Edell, J. A. “Advertising Interactions: A Route to Understanding Brand Equity.” In Advertising Exposure, Memory and Choice, edited by A. Mitchell. Hillsdale, NJ: Lawrence Erlbaum Associates, 1993.
Edell JA. Advertising Interactions: A Route to Understanding Brand Equity. In: Mitchell A, editor. Advertising Exposure, Memory and Choice. Hillsdale, NJ: Lawrence Erlbaum Associates; 1993.
Edell, J. A. “Advertising Interactions: A Route to Understanding Brand Equity.” Advertising Exposure, Memory and Choice, edited by A. Mitchell, Lawrence Erlbaum Associates, 1993.
Edell JA. Advertising Interactions: A Route to Understanding Brand Equity. In: Mitchell A, editor. Advertising Exposure, Memory and Choice. Hillsdale, NJ: Lawrence Erlbaum Associates; 1993.

Publication Date

1993

Publisher

Lawrence Erlbaum Associates