Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement


Book Section

Duke Authors

Cited Authors

  • Edell, JA

Cited Editors

  • Agres, S; Edell, JA; Dubitsky, TM

Published Date

  • 1990

Book Title

  • Emotion in Advertising: Theoretical and Practical Explorations

Published By

Place of Publication

  • Westport, CT