The Relative Impact of Prior Brand Attitude and Attitude toward the Ad on Brand Attitude after Ad Exposure

Book Section (Essay)

Duke Authors

Cited Authors

  • Edell, JA; Burke, M

Cited Editors

  • Olson, J; Sentis, K

Published Date

  • 1986

Book Title

  • Advertising and Consumer Psychology

Start / End Page

  • 93 - 107

Published By

Place of Publication

  • New York