Subliminal Implants in Advertising: An Experiment

Published

Book Section

Duke Authors

Cited Authors

  • Edell, JA; Caccavale, J; Wanty, T

Cited Editors

  • Mitchell, A

Published Date

  • 1982

Volume / Issue

  • 9 /

Book Title

  • Advances in Consumer Research

Start / End Page

  • 418 - 423