Subliminal Implants in Advertising: An Experiment
Published
Book Section
Duke Authors
Cited Authors
- Edell, JA; Caccavale, J; Wanty, T
Cited Editors
- Mitchell, A
Published Date
- 1982
Volume / Issue
- 9 /
Book Title
- Advances in Consumer Research
Start / End Page
- 418 - 423