Duke Authors

• Fitzsimons, Gavan J.

Cited Authors

• Fitzsimons, GJ; Machin, JE

Cited Editors

• Kardes, FR; Herr, PM; Nantel, J

Book Title

• Applying Social Cognition to Consumer-Focused Strategy

Start / End Page

• 81 - 95

Published By

• Lawrence Erlbaum Associates 

Place of Publication

• Mahwah, NJ