Marketing by Mistake: The Unintended Consequences of Consumer Research

Published

Book Section

Duke Authors

Cited Authors

  • Fitzsimons, GJ; Machin, JE

Cited Editors

  • Kardes, FR; Herr, PM; Nantel, J

Book Title

  • Applying Social Cognition to Consumer-Focused Strategy

Start / End Page

  • 81 - 95

Published By

Place of Publication

  • Mahwah, NJ