Marketing by Mistake: The Unintended Consequences of Consumer Research
Book Section
Duke Authors
Cited Authors
- Fitzsimons, GJ; Machin, JE
Cited Editors
- Kardes, FR; Herr, PM; Nantel, J
Book Title
- Applying Social Cognition to Consumer-Focused Strategy
Start / End Page
- 81 - 95
Published By
Place of Publication
- Mahwah, NJ