Strategy from the Outside In: Profiting from Customer Value


These are not flash-in-the-pan companies—world-beaters one year and stragglers the next. They are companies like Johnson & Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon.

Duke Authors

Cited Authors

  • Day, G; Moorman, C

Published Date

  • July 23, 2010

Published By


  • 304

International Standard Book Number 10 (ISBN-10)

  • 0071760784

International Standard Book Number 13 (ISBN-13)

  • 9780071760782