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18th Paul D. Converse Proceedings

An Organizational Approach to Marketing Strategy

Publication ,  Chapter
Moorman, C

Duke Scholars

Publisher

University of Illinois Press
 

Citation

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Moorman, C. (n.d.). An Organizational Approach to Marketing Strategy (Accepted). In T. White & W. Qualls (Eds.), 18th Paul D. Converse Proceedings. Champaign, IL: University of Illinois Press.
Moorman, C. “An Organizational Approach to Marketing Strategy (Accepted).” In 18th Paul D. Converse Proceedings, edited by T. White and W. Qualls. Champaign, IL: University of Illinois Press, n.d.
Moorman C. An Organizational Approach to Marketing Strategy (Accepted). In: White T, Qualls W, editors. 18th Paul D Converse Proceedings. Champaign, IL: University of Illinois Press;
Moorman, C. “An Organizational Approach to Marketing Strategy (Accepted).” 18th Paul D. Converse Proceedings, edited by T. White and W. Qualls, University of Illinois Press.
Moorman C. An Organizational Approach to Marketing Strategy (Accepted). In: White T, Qualls W, editors. 18th Paul D Converse Proceedings. Champaign, IL: University of Illinois Press;

Publisher

University of Illinois Press