Scholars@Duke
Legends in Marketing Series – Yoram Wind

Jerry Wind: The Tale of a Marketing Strategy Legend

Publication ,  Chapter
Moorman, C
2014

Duke Scholars

Christine Moorman
Author Christine Moorman Fuqua School of Business

Publication Date

2014

Publisher

Sage Publications
 

Citation

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MLA
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Moorman, C. (2014). Jerry Wind: The Tale of a Marketing Strategy Legend. In Legends in Marketing Series – Yoram Wind. Sage Publications.
Moorman, C. “Jerry Wind: The Tale of a Marketing Strategy Legend.” In Legends in Marketing Series – Yoram Wind. Sage Publications, 2014.
Moorman C. Jerry Wind: The Tale of a Marketing Strategy Legend. In: Legends in Marketing Series – Yoram Wind. Sage Publications; 2014.
Moorman, C. “Jerry Wind: The Tale of a Marketing Strategy Legend.” Legends in Marketing Series – Yoram Wind, Sage Publications, 2014.
Moorman C. Jerry Wind: The Tale of a Marketing Strategy Legend. Legends in Marketing Series – Yoram Wind. Sage Publications; 2014.

Publication Date

2014

Publisher

Sage Publications