Skip to main content
Assessing Marketing Strategy Performance

Assessing Marketing Strategy Performance: How Do We Get There?

Publication ,  Chapter
Moorman, C; Lehmann, D
2004

Duke Scholars

Publication Date

2004

Start / End Page

1 / 8

Publisher

Marketing Science Institute
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Moorman, C., & Lehmann, D. (2004). Assessing Marketing Strategy Performance: How Do We Get There? In C. Moorman & D. Lehmann (Eds.), Assessing Marketing Strategy Performance (pp. 1–8). Cambridge, MA: Marketing Science Institute.
Moorman, C., and D. Lehmann. “Assessing Marketing Strategy Performance: How Do We Get There?” In Assessing Marketing Strategy Performance, edited by C. Moorman and D. Lehmann, 1–8. Cambridge, MA: Marketing Science Institute, 2004.
Moorman C, Lehmann D. Assessing Marketing Strategy Performance: How Do We Get There? In: Moorman C, Lehmann D, editors. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute; 2004. p. 1–8.
Moorman, C., and D. Lehmann. “Assessing Marketing Strategy Performance: How Do We Get There?Assessing Marketing Strategy Performance, edited by C. Moorman and D. Lehmann, Marketing Science Institute, 2004, pp. 1–8.
Moorman C, Lehmann D. Assessing Marketing Strategy Performance: How Do We Get There? In: Moorman C, Lehmann D, editors. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute; 2004. p. 1–8.

Publication Date

2004

Start / End Page

1 / 8

Publisher

Marketing Science Institute