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Assessing Marketing Strategy Performance

Marketing Networks and Firm Performance

Publication ,  Chapter
Moorman, C; Houston, M; Hutt, M; Reingen, P; Rindfleisch, A; Swaminathan, V; Walker, B
2004

Duke Scholars

Publication Date

2004

Start / End Page

227 / 268

Publisher

Marketing Science Institute
 

Citation

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Moorman, C., Houston, M., Hutt, M., Reingen, P., Rindfleisch, A., Swaminathan, V., & Walker, B. (2004). Marketing Networks and Firm Performance. In C. Moorman & D. Lehmann (Eds.), Assessing Marketing Strategy Performance (pp. 227–268). Cambridge, MA: Marketing Science Institute.
Moorman, C., M. Houston, M. Hutt, P. Reingen, A. Rindfleisch, V. Swaminathan, and B. Walker. “Marketing Networks and Firm Performance.” In Assessing Marketing Strategy Performance, edited by C. Moorman and D. Lehmann, 227–68. Cambridge, MA: Marketing Science Institute, 2004.
Moorman C, Houston M, Hutt M, Reingen P, Rindfleisch A, Swaminathan V, et al. Marketing Networks and Firm Performance. In: Moorman C, Lehmann D, editors. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute; 2004. p. 227–68.
Moorman, C., et al. “Marketing Networks and Firm Performance.” Assessing Marketing Strategy Performance, edited by C. Moorman and D. Lehmann, Marketing Science Institute, 2004, pp. 227–68.
Moorman C, Houston M, Hutt M, Reingen P, Rindfleisch A, Swaminathan V, Walker B. Marketing Networks and Firm Performance. In: Moorman C, Lehmann D, editors. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute; 2004. p. 227–268.

Publication Date

2004

Start / End Page

227 / 268

Publisher

Marketing Science Institute