Marketing Networks and Firm Performance
Book Section
Duke Authors
Cited Authors
- Moorman, C; Houston, M; Hutt, M; Reingen, P; Rindfleisch, A; Swaminathan, V; Walker, B
Cited Editors
- Moorman, C; Lehmann, D
Published Date
- 2004
Book Title
- Assessing Marketing Strategy Performance
Start / End Page
- 227 - 268
Published By
Place of Publication
- Cambridge, MA