Marketing Networks and Firm Performance

Book Section

Duke Authors

Cited Authors

  • Moorman, C; Houston, M; Hutt, M; Reingen, P; Rindfleisch, A; Swaminathan, V; Walker, B

Cited Editors

  • Moorman, C; Lehmann, D

Published Date

  • 2004

Book Title

  • Assessing Marketing Strategy Performance

Start / End Page

  • 227 - 268

Published By

Place of Publication

  • Cambridge, MA