Duke Authors

• Moorman, Christine

Cited Authors

• Moorman, C; Houston, M; Hutt, M; Reingen, P; Rindfleisch, A; Swaminathan, V; Walker, B

Cited Editors

• Moorman, C; Lehmann, D

Published Date

• 2004

Book Title

• Assessing Marketing Strategy Performance

Start / End Page

• 227 - 268

Published By

• Marketing Science Institute 

Place of Publication

• Cambridge, MA