Implementing Return on Quality Efforts: Organizational Factors and Value to the Firm
Book Section
Duke Authors
Cited Authors
- Moorman, C; Rust, RT
Cited Editors
- Eberhard, ES; Brown, SW; Edvardsson, B; Johnston, R
Published Date
- January 1, 1998
Book Title
- Pursuing Service Excellence: Practices and Insights
Start / End Page
- 257 - 261
Published By
Place of Publication
- New York