Implementing Return on Quality Efforts: Organizational Factors and Value to the Firm

Book Section

Duke Authors

Cited Authors

  • Moorman, C; Rust, RT

Cited Editors

  • Eberhard, ES; Brown, SW; Edvardsson, B; Johnston, R

Published Date

  • January 1, 1998

Book Title

  • Pursuing Service Excellence: Practices and Insights

Start / End Page

  • 257 - 261

Published By

Place of Publication

  • New York