Marketing as Technique: The Influence of Marketing on the Meanings of Consumption

Book Section

Duke Authors

Cited Authors

  • Moorman, C

Cited Editors

  • Bagozzi, R; Dholakia, N; Firat, A

Published Date

  • 1987

Book Title

  • Philosophical and Radical Thought in Marketing,

Start / End Page

  • 71 - 89

Published By

Place of Publication

  • Lexington, MA