Mela, C. F., & Urbany, J. (1997). Promotion Over Time: Exploring Expectations and Explanations. In M. Brucks & D. MacInnis (Eds.), Advances in Consumer Research (pp. 529–535). Association for Consumer Research.

Mela, C. F., and J. Urbany. “Promotion Over Time: Exploring Expectations and Explanations.” In Advances in Consumer Research, edited by M. Brucks and D. MacInnis, 529–35. Association for Consumer Research, 1997.

Mela CF, Urbany J. Promotion Over Time: Exploring Expectations and Explanations. In: Brucks M, MacInnis D, editors. Advances in Consumer Research. Association for Consumer Research; 1997. p. 529–35.

Mela, C. F., and J. Urbany. “Promotion Over Time: Exploring Expectations and Explanations.” Advances in Consumer Research, edited by M. Brucks and D. MacInnis, Association for Consumer Research, 1997, pp. 529–35.

Mela CF, Urbany J. Promotion Over Time: Exploring Expectations and Explanations. In: Brucks M, MacInnis D, editors. Advances in Consumer Research. Association for Consumer Research; 1997. p. 529–535.