Special Session: Inferences About Pricing and Promotion

Book Section

Duke Authors

Cited Authors

  • Mela, CF; Urbany, J

Cited Editors

  • Corfman, K; Lynch, J

Published Date

  • 1996

Book Title

  • Advances in Consumer Research

Start / End Page

  • 78 - 79

Published By

Place of Publication

  • Provo