Multiattribute Models in Marketing: A Bicentennial Review

Published

Book Section

Duke Authors

Cited Authors

  • Bettman, JR; Lutz, RJ

Cited Editors

  • Woodside, AG; Sheth, JN; Bennett, PD

Book Title

  • Foundations of Consumer and Industrial Buying Behavior

Start / End Page

  • 137 - 149

Published By