Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning
Book Section
Duke Authors
Cited Authors
- Bettman, JR; Escalas, JE
Cited Editors
- MacInnis, CW; Priester, J
Published Date
- 2009
Book Title
- Handbook of Brand Relationships
Published By
Place of Publication
- Armonk, NY