The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information

Book Section

Duke Authors

Cited Authors

  • Bettman, JR; Escalas, JE

Cited Editors

  • Ruvio, AA; Belk, RW

Book Title

  • Routledge Companion to Identity and Consumption

Start / End Page

  • 366 - 374

Published By

Place of Publication

  • New York