Bettman, J. R., & Escalas, J. E. (n.d.). The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information. In A. A. Ruvio & R. W. Belk (Eds.), Routledge Companion to Identity and Consumption (pp. 366–374). New York: Routledge.

Bettman, J. R., and J. E. Escalas. “The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information.” In Routledge Companion to Identity and Consumption, edited by A. A. Ruvio and R. W. Belk, 366–74. New York: Routledge, n.d.

Bettman JR, Escalas JE. The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information. In: Ruvio AA, Belk RW, editors. Routledge Companion to Identity and Consumption. New York: Routledge; p. 366–74.

Bettman, J. R., and J. E. Escalas. “The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information.” Routledge Companion to Identity and Consumption, edited by A. A. Ruvio and R. W. Belk, Routledge, pp. 366–74.

Bettman JR, Escalas JE. The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information. In: Ruvio AA, Belk RW, editors. Routledge Companion to Identity and Consumption. New York: Routledge; p. 366–374.