Brand Relationships and Self-Identity: Consumer Use of Celebrity Meaning to Repair a Compromised Identity

Accepted

Book Section

Duke Authors

Cited Authors

  • Bettman, JR; Escalas, JE

Cited Editors

  • Fournier, S; Breazale, M; Avery, J

Book Title

  • Consumer Brand Relationships 2

Published By

Place of Publication

  • New York