Contemplating the futures of branding

Published

Book Section

Full Text

Duke Authors

Cited Authors

  • Breazeale, M; Fournier, S; Avery, J; Aaker, D; Deighton, J; Fitzsimons, G; Kozinets, RV; MacInnis, D; McGill, AL; John, DR; Schroeder, J

Published Date

  • June 12, 2015

Book Title

  • Strong Brands, Strong Relationships

Start / End Page

  • 395 - 414

International Standard Book Number 13 (ISBN-13)

  • 9781138786820

Digital Object Identifier (DOI)

  • 10.4324/9781315767079

Citation Source

  • Scopus