Morgan, R., Moore, M., & Roberts, J. (2004). Cargo Cult Econometrics: Specification Testing in Simultaneous Equations Marketing Models. In . Farris & . Moore (Eds.), The Profit Impact of Marketing Strategy Project: Retrospect and Prospect. Cambridge University Press.

Morgan, R., M. Moore, and J. Roberts. “Cargo Cult Econometrics: Specification Testing in Simultaneous Equations Marketing Models.” In The Profit Impact of Marketing Strategy Project: Retrospect and Prospect, edited by J. Farris and J. Moore. Cambridge University Press, 2004.

Morgan R, Moore M, Roberts J. Cargo Cult Econometrics: Specification Testing in Simultaneous Equations Marketing Models. In: Farris, Moore, editors. The Profit Impact of Marketing Strategy Project: Retrospect and Prospect. Cambridge University Press; 2004.

Morgan, R., et al. “Cargo Cult Econometrics: Specification Testing in Simultaneous Equations Marketing Models.” The Profit Impact of Marketing Strategy Project: Retrospect and Prospect, edited by J. Farris and J. Moore, Cambridge University Press, 2004.

Morgan R, Moore M, Roberts J. Cargo Cult Econometrics: Specification Testing in Simultaneous Equations Marketing Models. In: Farris, Moore, editors. The Profit Impact of Marketing Strategy Project: Retrospect and Prospect. Cambridge University Press; 2004.