Editorial --The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World

Journal Article

No abstract available.

Duke Authors

Cited Authors

  • Desai, PS; Bell, D; Lilien, G; Soberman, D

Published Date

  • January 2012

Published In

  • Marketing Science

Volume / Issue

  • 31 / 1

Start / End Page

  • 1 - 3