How the public in the US, Latin America, and East Asia sees an emerging China
© 2015 Academia Europaea. The People's Republic of China's dramatic transformation has not only benefited its people, but has also led it to become a major player in the world. Here we examine how deeply perceptions of China have penetrated into the public's perceptions in a wide variety of nations around the world - the US, 11 nations in East Asia, and 22 in Latin America. We ask a series of questions: how much do people know? How do Americans evaluate China? And how do publics in East Asia and Latin America view China's influence in their nations and around the world? We also examine some of the ways in which perceptions vary, both across nations and within nations, such as by partisanship. In addition, we report the results of an experiment using an advertisement the PRC ran in the US to assess how successful they were in shaping public opinion about China. We conclude that our studies, and those of others, provide a strong baseline for assessing the effect of an emerging superpower on citizens around the world.
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