Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

Journal Article

Full Text

Published version (via Digital Object Identifier)

Duke Authors

Cited Authors

Cavanaugh, LA; Bettman, JR; Luce, MF

Published Date

October 2015

Published In

Journal of Marketing Research

Volume / Issue

52 / 5

Start / End Page

657 - 673

Electronic International Standard Serial Number (EISSN)

1547-7193

International Standard Serial Number (ISSN)

0022-2437

Digital Object Identifier (DOI)

10.1509/jmr.10.0219