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Zooming In on Choice: How Do Consumers Search for Cameras Online?

Publication ,  Journal Article
Bronnenberg, BJ; Kim, JB; Mela, CF
Published in: MARKETING SCIENCE
September 1, 2016

Duke Scholars

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Published In

MARKETING SCIENCE

DOI

EISSN

1526-548X

ISSN

0732-2399

Publication Date

September 1, 2016

Volume

35

Issue

5

Start / End Page

693 / 712

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

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Chicago
ICMJE
MLA
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Bronnenberg, B. J., Kim, J. B., & Mela, C. F. (2016). Zooming In on Choice: How Do Consumers Search for Cameras Online? MARKETING SCIENCE, 35(5), 693–712. https://doi.org/10.1287/mksc.2016.0977
Bronnenberg, Bart J., Jun B. Kim, and Carl F. Mela. “Zooming In on Choice: How Do Consumers Search for Cameras Online?MARKETING SCIENCE 35, no. 5 (September 1, 2016): 693–712. https://doi.org/10.1287/mksc.2016.0977.
Bronnenberg BJ, Kim JB, Mela CF. Zooming In on Choice: How Do Consumers Search for Cameras Online? MARKETING SCIENCE. 2016 Sep 1;35(5):693–712.
Bronnenberg, Bart J., et al. “Zooming In on Choice: How Do Consumers Search for Cameras Online?MARKETING SCIENCE, vol. 35, no. 5, INFORMS, Sept. 2016, pp. 693–712. Wos, doi:10.1287/mksc.2016.0977.
Bronnenberg BJ, Kim JB, Mela CF. Zooming In on Choice: How Do Consumers Search for Cameras Online? MARKETING SCIENCE. INFORMS; 2016 Sep 1;35(5):693–712.

Published In

MARKETING SCIENCE

DOI

EISSN

1526-548X

ISSN

0732-2399

Publication Date

September 1, 2016

Volume

35

Issue

5

Start / End Page

693 / 712

Publisher

INFORMS

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing