Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Fitzsimons, Gavan J.

Cited Authors

• Breazeale, M; Fournier, S; Avery, J; Aaker, D; Deighton, J; Fitzsimons, G; Kozinets, RV; MacInnis, D; McGill, AL; John, DR; Schroeder, J

Published Date

• 2015

Published In

• Strong Brands, Strong Relationships

Start / End Page

• 395 - 414

Digital Object Identifier (DOI)

• 10.4324/9781315767079