Qualitative empirical research in strategic management


Journal Article (Review)

The Strategic Management Journal encourages studies using qualitative empirical methods that investigate important research questions and phenomena in order to generate new insights. Researchers believe that qualitative research often provides a means of identifying generalizable patterns concerning important questions in the field of strategic management. The opportunity is clear?multiple qualitative methods provide more options for research. But the challenge arises because the multiplicity of qualitative methods can also lead to unproductive debates between authors and reviewers, in which the conversation focuses more on preferences for particular forms of qualitative method than on the content of the research.

Full Text

Duke Authors

Cited Authors

  • Bettis, RA; Gambardella, A; Helfat, C; Mitchell, W

Published Date

  • May 1, 2015

Published In

Volume / Issue

  • 36 / 5

Start / End Page

  • 637 - 639

Electronic International Standard Serial Number (EISSN)

  • 1097-0266

International Standard Serial Number (ISSN)

  • 0143-2095

Digital Object Identifier (DOI)

  • 10.1002/smj.2317

Citation Source

  • Scopus