The effect of social interaction on economic transactions: Evidence from changes in two retail formats
Published
Journal Article
© 2015 INFORMS. Examining changes in two different retail formats, we show that consumers alter their purchases depending on the retail environment. In both settings, the change in behavior coincides with a reduction in the interpersonal interaction required to complete a transaction. As such, we contend that the format changes reduced a "social friction" that would otherwise inhibit consumers due to an implicit cost associated with ordering certain items in social settings.
Full Text
Duke Authors
Cited Authors
- Goldfarb, A; McDevitt, RC; Samila, S; Silverman, BS
Published Date
- December 1, 2015
Published In
Volume / Issue
- 61 / 12
Start / End Page
- 2963 - 2981
Electronic International Standard Serial Number (EISSN)
- 1526-5501
International Standard Serial Number (ISSN)
- 0025-1909
Digital Object Identifier (DOI)
- 10.1287/mnsc.2014.2030
Citation Source
- Scopus