The effect of social interaction on economic transactions: Evidence from changes in two retail formats
Publication
, Journal Article
Goldfarb, A; McDevitt, RC; Samila, S; Silverman, BS
Published in: Management Science
December 1, 2015
Examining changes in two different retail formats, we show that consumers alter their purchases depending on the retail environment. In both settings, the change in behavior coincides with a reduction in the interpersonal interaction required to complete a transaction. As such, we contend that the format changes reduced a "social friction" that would otherwise inhibit consumers due to an implicit cost associated with ordering certain items in social settings.
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Published In
Management Science
DOI
EISSN
1526-5501
ISSN
0025-1909
Publication Date
December 1, 2015
Volume
61
Issue
12
Start / End Page
2963 / 2981
Related Subject Headings
- Operations Research
- 46 Information and computing sciences
- 38 Economics
- 35 Commerce, management, tourism and services
- 15 Commerce, Management, Tourism and Services
- 08 Information and Computing Sciences
Citation
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MLA
NLM
Goldfarb, A., McDevitt, R. C., Samila, S., & Silverman, B. S. (2015). The effect of social interaction on economic transactions: Evidence from changes in two retail formats. Management Science, 61(12), 2963–2981. https://doi.org/10.1287/mnsc.2014.2030
Goldfarb, A., R. C. McDevitt, S. Samila, and B. S. Silverman. “The effect of social interaction on economic transactions: Evidence from changes in two retail formats.” Management Science 61, no. 12 (December 1, 2015): 2963–81. https://doi.org/10.1287/mnsc.2014.2030.
Goldfarb A, McDevitt RC, Samila S, Silverman BS. The effect of social interaction on economic transactions: Evidence from changes in two retail formats. Management Science. 2015 Dec 1;61(12):2963–81.
Goldfarb, A., et al. “The effect of social interaction on economic transactions: Evidence from changes in two retail formats.” Management Science, vol. 61, no. 12, Dec. 2015, pp. 2963–81. Scopus, doi:10.1287/mnsc.2014.2030.
Goldfarb A, McDevitt RC, Samila S, Silverman BS. The effect of social interaction on economic transactions: Evidence from changes in two retail formats. Management Science. 2015 Dec 1;61(12):2963–2981.
Published In
Management Science
DOI
EISSN
1526-5501
ISSN
0025-1909
Publication Date
December 1, 2015
Volume
61
Issue
12
Start / End Page
2963 / 2981
Related Subject Headings
- Operations Research
- 46 Information and computing sciences
- 38 Economics
- 35 Commerce, management, tourism and services
- 15 Commerce, Management, Tourism and Services
- 08 Information and Computing Sciences