Social Marketing to Promote Nutrition Assistance Programs

Journal Article (Journal Article)

Existing nutrition assistance programs are often underutilized. Efforts are needed to improve awareness, access, and participation in available programs. We describe social marketing as a promising approach for raising awareness and use of nutrition assistance programs. As background to this public health imperative, we summarize trends in food insecurity and current use of existing federal nutrition assistance programs. We introduce social marketing as a possible approach to engage stakeholders in efforts to connect at-risk populations with existing resources. The tenants and processes of social marketing are described and applied to federal nutrition assistance programs. © 2013 Copyright Taylor and Francis Group, LLC.

Full Text

Duke Authors

Cited Authors

  • Finney Rutten, LJ; Yaroch, AL; Pinard, CA; Story, M

Published Date

  • April 1, 2013

Published In

Volume / Issue

  • 8 / 2

Start / End Page

  • 164 - 170

Electronic International Standard Serial Number (EISSN)

  • 1932-0256

International Standard Serial Number (ISSN)

  • 1932-0248

Digital Object Identifier (DOI)

  • 10.1080/19320248.2013.786666

Citation Source

  • Scopus