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The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities.

Publication ,  Journal Article
Kraak, VI; Kumanyika, SK; Story, M
Published in: Public Health Nutr
November 2009

Public- and private-sector initiatives to promote healthy eating and physical activity, called 'healthy lifestyles', are a relatively recent response to the global obesity pandemic. The present paper explores different views about marketing healthy lifestyles with a special emphasis on private-sector initiatives and public-private partnerships designed to reach young people. We discuss aspects of these initiatives and partnerships from three perspectives: (i) the potential for commercial marketing practices to have a favourable influence on reversing global obesity trends (termed prospects); (ii) unresolved dilemmas and challenges that may hinder progress (termed pitfalls); and (iii) the implementation and evaluation of coordinated and systematic actions (termed priorities) that may increase the likelihood that commercially marketed healthy-lifestyle initiatives and public-private partnerships can make a positive contribution to reverse the rise in overweight and obesity among young people globally.

Duke Scholars

Published In

Public Health Nutr

DOI

EISSN

1475-2727

Publication Date

November 2009

Volume

12

Issue

11

Start / End Page

2027 / 2036

Location

England

Related Subject Headings

  • Social Responsibility
  • Social Marketing
  • Public-Private Sector Partnerships
  • Obesity
  • Nutrition & Dietetics
  • Life Style
  • Humans
  • Health Promotion
  • Health Behavior
  • Global Health
 

Citation

APA
Chicago
ICMJE
MLA
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Kraak, V. I., Kumanyika, S. K., & Story, M. (2009). The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities. Public Health Nutr, 12(11), 2027–2036. https://doi.org/10.1017/S1368980009990267
Kraak, Vivica I., Shiriki K. Kumanyika, and Mary Story. “The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities.Public Health Nutr 12, no. 11 (November 2009): 2027–36. https://doi.org/10.1017/S1368980009990267.
Kraak, Vivica I., et al. “The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities.Public Health Nutr, vol. 12, no. 11, Nov. 2009, pp. 2027–36. Pubmed, doi:10.1017/S1368980009990267.
Journal cover image

Published In

Public Health Nutr

DOI

EISSN

1475-2727

Publication Date

November 2009

Volume

12

Issue

11

Start / End Page

2027 / 2036

Location

England

Related Subject Headings

  • Social Responsibility
  • Social Marketing
  • Public-Private Sector Partnerships
  • Obesity
  • Nutrition & Dietetics
  • Life Style
  • Humans
  • Health Promotion
  • Health Behavior
  • Global Health