A pricing strategy to promote sales of lower fat foods in high school cafeterias: acceptability and sensitivity analysis.

Journal Article (Journal Article)

Prices of four low fat foods were reduced about 25% and prices of three high fat foods were increased about 10% to determine the impact on food purchases in a Midwestern suburban high school cafeteria to explore the impact of price on purchases. Low fat foods averaged about 13% of total sales. Sensitivity analysis was used to estimate that low fat foods would probably have averaged about 9% of total sales without the reduced price.

Full Text

Duke Authors

Cited Authors

  • Hannan, P; French, SA; Story, M; Fulkerson, JA

Published Date

  • 2002

Published In

Volume / Issue

  • 17 / 1

Start / End Page

  • 1 - ii

PubMed ID

  • 12271753

International Standard Serial Number (ISSN)

  • 0890-1171

Digital Object Identifier (DOI)

  • 10.4278/0890-1171-17.1.TAHP-1


  • eng

Conference Location

  • United States