A pricing strategy to promote low-fat snack choices through vending machines.

Published

Journal Article

OBJECTIVES: This study examined the role of price on purchases of low-fat snacks from vending machines. METHODS: Sales of low-fat and regular snacks were monitored in nine vending machines during a 4-week baseline, a 3-week intervention in which prices of low-fat snacks were reduced 50%, and 3 weeks postintervention. RESULTS: The proportion of low-fat snacks purchased was 25.7%, 45.8%, and 22.8% in the three periods, respectively. Total snack purchases did not vary by period. CONCLUSIONS: Reducing relative prices may be effective in promoting lower-fat food choices in the population. Vending machines may be a feasible method for implementing such nutrition interventions.

Full Text

Duke Authors

Cited Authors

  • French, SA; Jeffery, RW; Story, M; Hannan, P; Snyder, MP

Published Date

  • May 1997

Published In

Volume / Issue

  • 87 / 5

Start / End Page

  • 849 - 851

PubMed ID

  • 9184519

Pubmed Central ID

  • 9184519

International Standard Serial Number (ISSN)

  • 0090-0036

Digital Object Identifier (DOI)

  • 10.2105/ajph.87.5.849

Language

  • eng

Conference Location

  • United States