The prime time diet: a content analysis of eating behavior and food messages in television program content and commercials.

Journal Article (Journal Article)

The purpose of this study was to identify and analyze messages related to food and eating behavior as presented on prime time television (8:00-11:00 pm) both in programming and commercials. Food references occurred an average of 4.8 times per 30 minutes of programming time. Over half (60 percent) of all food references in programs were for low nutrient beverages and sweets. The prime time diet is inconsistent with dietary guidelines for healthy Americans.

Full Text

Duke Authors

Cited Authors

  • Story, M; Faulkner, P

Published Date

  • June 1, 1990

Published In

Volume / Issue

  • 80 / 6

Start / End Page

  • 738 - 740

PubMed ID

  • 2343968

Pubmed Central ID

  • PMC1404738

International Standard Serial Number (ISSN)

  • 0090-0036

Digital Object Identifier (DOI)

  • 10.2105/ajph.80.6.738


  • eng

Conference Location

  • United States